What's Trending: Linking Your Social Media Strategy

March 2, 2018

Chains Linking Together

Since the dawn of the internet, links have been fundamental to its makeup. We still recognize those clickable blue text portals the same way we did back in the late ‘90s. For users, links are the connective thread tying together this sprawling worldwide network.

But what’s become most powerful about the web is its ability to link people together, from all corners of the globe. Nowhere is this more evident than on social media, which took center stage this week in San Diego at Social Media Marketing World.

Like many other elements of a digital marketing strategy, social is a perpetually moving part. As technologies, user preferences, and features change across the various popular platforms, so too must our tactics.

This week’s conference in SoCal gathered some of the industry’s brightest minds to provide expert perspective on what social media marketing success looks like in 2018. Among the common themes on this year’s agenda: chatbots, predictive analytics, video, influencers, and podcasting.

As SMMW wraps up today, let’s take a spin through the web’s most popular marketing content from the past week, with a focus on the world of social media and how it links to your broader strategy.

What Marketers Were Reading and Sharing Most This Week:

1. 5 Reasons to Be Enthusiastic About the Future of Social Media Marketing

Empowerment, understanding, and career growth are among the reasons Mark Schaefer is optimistic and excited about what the future of social media marketing holds.

2. 50 Social Media Marketing Influencers to Learn From in 2018

“Influence is not only popularity. Influence is the ability to affect action.” Based on this definition, Lee Odden presents his annual list of thought leaders to follow in the social space, accounting for relevance, resonance, reach, and audience.

3. 3 Simple DIY Tools to Create Your Own Affordable Social Videos

Lots of helpful tips and tools here via Neil Patel for anyone looking to dip their toes into publishing video on social media. If you want to further level up, you can also check out these 10 recommended video courses for B2B marketers.

4. Making B2B Marketing Indispensable to the Business

Despite all our advances in analytics and ROI reporting, many businesses leaders still struggle to recognize the full value of B2B marketing. In this SlideShare, The Marketing Practice challenges us to raise our game through three changes in approach: offering the board different kinds of value, taking down silos, and continually improving.

5. 4 Industries That Will Dominate Social Media in 2018

James Jorner of AdWeek argues that these four traditionally inactive industries are poised to reign over the social media landscape this year. Do you agree?

6. How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps

Here’s a great primer on upgrading your business presence on LinkedIn, from Fergus Baird on the HootSuite blog. (I particularly enjoyed the tongue-in-cheek excerpt below, in which the author advises against using five-year-old memes by using a five-year-old meme. Top-notch work.)

7. How B2B Marketing Budgets Will Evolve in 2018

Analyzing budget trends and outlooks for B2B demand generation, Anya Pratskevichforesees more money leading to greater accountability.

8. Using LinkedIn for Lead Generation

If you missed our recent webinar on LinkedIn lead gen, you can catch up by clicking through the slides below. They’ll walk you through best practices and practical examples.

9. 6 Ways Marketing Content Can Support a Customer Service Team

Driving referrals and word-of-mouth buzz through highly satisfied customers is a key part of any company’s growth. Customer Success and Customer Service teams are critical in making this happen. Braden Becker explains how marketing can assist.

10. The Challenges and Rewards of B2B Inbound Marketing Video

Tammy Borden interviews video producer Alexandria Abel and surfaces some good insights about what works best for effective B2B video campaigns.

Continually uncover new ways to reach your target audience, on social media and beyond, by subscribing to the LinkedIn Marketing blog.