What's Trending: Linking Your Social Media Strategy
March 2, 2018
Since the dawn of the internet, links have been fundamental to its makeup. We still recognize those clickable blue text portals the same way we did back in the late ‘90s. For users, links are the connective thread tying together this sprawling worldwide network.
But what’s become most powerful about the web is its ability to link people together, from all corners of the globe. Nowhere is this more evident than on social media, which took center stage this week in San Diego at Social Media Marketing World.
Like many other elements of a digital marketing strategy, social is a perpetually moving part. As technologies, user preferences, and features change across the various popular platforms, so too must our tactics.
This week’s conference in SoCal gathered some of the industry’s brightest minds to provide expert perspective on what social media marketing success looks like in 2018. Among the common themes on this year’s agenda: chatbots, predictive analytics, video, influencers, and podcasting.
As SMMW wraps up today, let’s take a spin through the web’s most popular marketing content from the past week, with a focus on the world of social media and how it links to your broader strategy.
What Marketers Were Reading and Sharing Most This Week:
Empowerment, understanding, and career growth are among the reasons Mark Schaefer is optimistic and excited about what the future of social media marketing holds.
“Influence is not only popularity. Influence is the ability to affect action.” Based on this definition, Lee Odden presents his annual list of thought leaders to follow in the social space, accounting for relevance, resonance, reach, and audience.
Lots of helpful tips and tools here via Neil Patel for anyone looking to dip their toes into publishing video on social media. If you want to further level up, you can also check out these 10 recommended video courses for B2B marketers.
Despite all our advances in analytics and ROI reporting, many businesses leaders still struggle to recognize the full value of B2B marketing. In this SlideShare, The Marketing Practice challenges us to raise our game through three changes in approach: offering the board different kinds of value, taking down silos, and continually improving.
James Jorner of AdWeek argues that these four traditionally inactive industries are poised to reign over the social media landscape this year. Do you agree?
Here’s a great primer on upgrading your business presence on LinkedIn, from Fergus Baird on the HootSuite blog. (I particularly enjoyed the tongue-in-cheek excerpt below, in which the author advises against using five-year-old memes by using a five-year-old meme. Top-notch work.)
Analyzing budget trends and outlooks for B2B demand generation, Anya Pratskevichforesees more money leading to greater accountability.
If you missed our recent webinar on LinkedIn lead gen, you can catch up by clicking through the slides below. They’ll walk you through best practices and practical examples.
Driving referrals and word-of-mouth buzz through highly satisfied customers is a key part of any company’s growth. Customer Success and Customer Service teams are critical in making this happen. Braden Becker explains how marketing can assist.
Continually uncover new ways to reach your target audience, on social media and beyond, by subscribing to the LinkedIn Marketing blog.