What's Trending: Out with the Old Tactics, In with the New

January 19, 2018

Throwing away trash

Level with me. You can be honest. I won’t judge.

Your holiday decorations are still up, aren’t they? We’re coming up on February now, many living rooms still look and feel like it’s the middle of December.

Even if you’ve already removed your decor, or never had any up to begin with, you can probably relate to the underlying sentiment. Having that warm, scenic ornamentation in our homes is comfortable. It becomes familiar. And let’s face it, taking all that stuff down or dragging a wilted tree out of the house can be a huge pain.

In the same way, it can be difficult to move on from our go-to marketing tactics and strategies. We know them well, and they’ve worked for us. Why kick them to the curb?

In some cases, it’s just plain necessary. Very few approaches are truly evergreen in a digital environment changing faster than the seasons. At a certain point we could all stand to clean house, and there’s no time like the present.

With this in mind, our latest weekly roundup of trending content for marketers will highlight some expert advice on pushing outdated methods aside and adopting a modernized mindset.

What Marketers Were Reading and Sharing Most This Week:

1. 20+ SEO Words You Should Delete From Your Vocabulary Immediately

Linkbait, PageRank, and cloaking are among the words that should be retired from our SEO lexicons in 2018, argues Lisa Buyer. She offers up a new set of terminologies to replace them.

2. How Content Marketing Can Save Your Digital Marketing Strategy

Based on the title, this might seem like a topic you’ve seen covered plenty of times before. But Robert Rose brings a unique perspective from his experience in the field, and lays out some eye-opening insights here. It’s crazy to us in this age that more than half of the companies he observed still do not have a fully integrated digital marketing strategy!

3. 2018 Mobile Marketing Predictions from 18 Industry Veterans

What does the coming year hold for mobile, as its usage share continues to ascend? Aaron Strout asked 18 respected business minds and aggregated their responses in a must-read rundown.

4. B2B Content Marketing Trends in 2018 [Infographic]

Which direction will B2B content marketing usage and budgets go in 2018? What role will technology play? What will happen with measurement methods? This slick infographic, via Jomer Gregorio, covers all the bases with plenty of statistical backing.

5. Trends and Innovations in Technology for Meetings and Events

How will new tech and trends affect the way we hold meetings and events going forward? This SlideShare from Miguel Nueves explores the expanding impacts of data, smartphones, influencer marketing, and more:

6. 9 Predictions for SEO in 2018

The Wizard of Moz, Rand Fishkin, reviews his SEO prognostications from a year ago and serves up a fresh batch for the new year.

7. How to Optimize Your SEO Strategy for Voice Searches

Unsurprisingly, Fishkin led off his 2017 SEO predictions piece by forecasting major growth in voice search, and we’ve certainly seen that frontier to widen its imprint over the last 12 months. It’s only going to continue. Because of this, the optimization tips here from Aljaz Fajmut are very much worth noting.

8. 51 Best B2B Marketing eBooks of All Time

Looking to put together a professional reading list for 2018? This list from BookAuthority is an outstanding resource full of essential classics, both old and new.

9. Don’t Delegate, Automate: 7 Marketing Activities to Set and Forget

Which tedious and time-consuming marketing activities should you automate to save time and increase productivity? Neil Patel makes the case for seven, with a heavy focus on email.

10. How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

How can you compose marketing copy that captures attention, garners engagement, and drives action? Eddie Shleyner relays several pointers, drawn from what he dubs “one of the finest direct marketing assets ever created.”

We won’t make such lofty claims about our own little content corner here, but we hope you’ll subscribe to the LinkedIn Marketing blog for daily insights to elevate your marketing game.