What’s Trending: No Blarney Personal Branding
March 16, 2018
That 24-hour period when “going green” changes its meaning is upon us. Whether you participate in St. Patrick’s Day or prefer to celebrate from the sidelines, there’s no denying the strong sense of identity tied to the holiday.
As a brand, St. Patrick’s Day is strong. People know what it is, what it isn’t, what it’s about, and what to expect from it. Popular as it is, though, St. Patrick’s Day isn’t for everyone. Neither are any of us. Yet, when it comes to our personal brands, we’re naturally inclined to impress everyone who peruses our online profiles. To borrow a term from the Irish, we include a bunch of “blarney” that prevents people from truly understanding who we are, who we’re not, and what we’re all about.
So cue the fiddle and forge ahead for a “get real” guide to boosting your personal brand. You’ll also learn about valuable featured snippet opportunities in SERPs, along with five macro trends with a first mover advantage.
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