What’s Trending: The Arrival of GDPR and What It Means to You

May 25, 2018

It’s here.

Marketers have been talking about the General Data Protection Regulation (GDPR) forever, it seems, but now the May 25th compliance deadline is officially upon us.

If you have been struggling to wrap your head around these sweeping changes and all they entail, you aren’t alone. A survey last month found that fewer than 40% of companies were confident they’d be compliant by the enactment date.

As we dive into this week’s trending content, we’ll start with a broader look at GDPR and how marketers can build confidence that they’re well positioned for this new era.

What Marketers Were Reading and Sharing Most This Week:

1. What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

This in-depth piece from Will Critchlow at Moz offers a high-level overview of GDPR, a breakdown of unexpected consequences, and two analytical priorities for marketers to focus on.

2. How B2B Marketers Can Use GDPR as a Catalyst to Drive Better Results

Should we be viewing GDPR as a roadblock or an opportunity? Garrett Mann makes a case for the latter, suggesting B2B marketers ultimately be compelled to improve standards and tactics in a more responsible data-driven market.

3. How to Create & Use Data-Driven Content for Link Building

Speaking of data, Anna Crowe has some tips for developing your own to power unique and useful content that contributes to a strong link-building strategy.

4. Where’s Video Going? 10 Trends to Watch [Infographic]

At HubSpot, Barry Feldman takes a look at 10 trends reflecting the continued growth of video, which is quickly permeating every element of the digital experience.

5. Can Account-Based Marketing and Content Marketing Get Along?

Here at LinkedIn, we talk frequently about the value of ABM as a means to bring sales and marketing together. Joe Chernov reinforces this idea while laying out some parameters to determine whether it’s the right approach for your organization.

6. Create B2B Case Studies That Convert

Nadine Burzler of Smart Insights outlines best practices for crafting B2B case studies that deliver real business impact. The five considerations she lists in the “Set the expectation” section are very important, I think.

7. Data-Driven Marketing is Not Innovative

It’s true. The practice goes back a long way and shouldn’t be treated as some sort of new-age concept. However, as Jan Kempelmann explains in this SlideShare, data-driven marketing is certainly necessary:

8. How to Fix 5 Conversion-Killing Copywriting Mistakes

The art of writing copy for conversion pages is an exceedingly challenge one. The line between persuasive and pushy can be very thin. Nick Usborne urges a more directed and conversational approach to improve results.

9. All the Ridiculous Deadpool 2 Marketing Stunts You May Have Missed

We’ll leave you with this fun write-up from Shannon Liao of The Verge, covering the many clever and creative marketing ploys devised to support the recent release of Deadpool 2. These included creating a LinkedIn profile for one of the movie’s characters and incorporating Ryan Reynolds’ character into the music video below with Celine Dion (it has already racked up 25 million views since going live earlier this month). These promotional campaigns highlight the benefits of brand partnerships, humor, and challenging convention.

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