What’s Trending: Toward More Mindful Marketing
February 18, 2019
Mindfulness is a buzzword in both the self-improvement and business spheres. It basically means paying more attention to our lives as they pass: being fully present in the moment, patiently observing, breaking free from distraction.
It can be surprisingly hard to practice mindfulness in one’s personal life. It’s even trickier to apply it to a fast-moving profession like marketing. There’s always a fire to put out, a report to run, something to optimize, a new channel or piece of tech to explore. There isn’t always space for mindfully reflecting on what we do and why we do it.
This week’s trending content offers some deep thoughts about the profession — the art and craft — of marketing. Read on (mindfully) for insight from Mark Schaefer, Drew Davis, Ann Handley, and more.
What Marketers Were Reading and Sharing Most This Week
Social Media Strategist & Author Mark Schaefer explores how marketing must evolve to keep pace with consumer expectations in this interview with Social Media Examiner.
From AI to omnichannel, this guide from Ochre Media’s Nirosha Reddy will help you make better use of technology this year and beyond.
Modernize your SEO to give your content better visibility in more relevant searches, with this in-depth guide from the team at Moz.
MarketingProfs Chief Content Officer Ann Handley explores how to make a brand message resonate on a more human scale in this brief but powerful post.
Google analyzed nearly 3,000 customer journeys for their latest study. Marketing Insider Group’s Michael Brenner brings the key takeaways and adds his expert analysis.
Make sure your team gets proper credit for your next marketing event. Zkipster Founder & CEO David Becker explains what to measure before, during and after the event, and how to collect the data.
Great marketing isn’t about lying, of course. Honesty is an essential part of marketing. But it is about perception, expectation, and experience. Rainmaker Digital CEO Brian Clark explains how the story created between brand and consumer can be a powerful force.
Learn how to make your content irresistible with this webinar from Author and Keynote Speaker Andrew Davis: