What’s Trending: Toward More Mindful Marketing

February 18, 2019

Man in Hooded Sweatshirt on a Beach at Sunrise

Mindfulness is a buzzword in both the self-improvement and business spheres. It basically means paying more attention to our lives as they pass: being fully present in the moment, patiently observing, breaking free from distraction.

It can be surprisingly hard to practice mindfulness in one’s personal life. It’s even trickier to apply it to a fast-moving profession like marketing. There’s always a fire to put out, a report to run, something to optimize, a new channel or piece of tech to explore. There isn’t always space for mindfully reflecting on what we do and why we do it.

This week’s trending content offers some deep thoughts about the profession — the art and craft — of marketing. Read on (mindfully) for insight from Mark Schaefer, Drew Davis, Ann Handley, and more.

What Marketers Were Reading and Sharing Most This Week

1. Marketing Reimagined: Why Marketers Must Change Now

Social Media Strategist & Author Mark Schaefer explores how marketing must evolve to keep pace with consumer expectations in this interview with Social Media Examiner.

2. 4 Marketing Automation Trends B2B Marketers Need to Know in 2019

From AI to omnichannel, this guide from Ochre Media’s Nirosha Reddy will help you make better use of technology this year and beyond.

3. The Basics of Building an Intent-Based Keyword List

Modernize your SEO to give your content better visibility in more relevant searches, with this in-depth guide from the team at Moz.

4. Why We Need Smaller Stories in Content Marketing

MarketingProfs Chief Content Officer Ann Handley explores how to make a brand message resonate on a more human scale in this brief but powerful post.

5. 8 Content Marketing Lessons from Google’s Customer Intent Study

Google analyzed nearly 3,000 customer journeys for their latest study. Marketing Insider Group’s Michael Brenner brings the key takeaways and adds his expert analysis.

6.  Best of the #B2BMX LinkedIn Takeover

Are you attending #B2BMX in March? Get excited for the lineup with these videos (originally posted natively on LinkedIn) from speakers including David Meerman Scott and Brian Fanzo.

7. How to Measure Event Marketing Performance and ROI

Make sure your team gets proper credit for your next marketing event. Zkipster Founder & CEO David Becker explains what to measure before, during and after the event, and how to collect the data.

8. Why All Great Marketing Contains the Power of the Placebo Effect

Great marketing isn’t about lying, of course. Honesty is an essential part of marketing. But it is about perception, expectation, and experience.  Rainmaker Digital CEO Brian Clark explains how the story created between brand and consumer can be a powerful force.

9. What Marie Kondo Can Teach B2B Companies about Content Creation

Foundation Marketing’s Taru Bhargava may be a little late to the Marie Kondo trend, but her detailed advice here is guaranteed to spark joy.

10. Hooked: How to Create Addictive Content for Your Brand

Learn how to make your content irresistible with this webinar from Author and Keynote Speaker Andrew Davis:


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