What’s Trending: Stay in School

August 26, 2019

Man in Backpack in University Library

Do you feel a tiny bit of panic every year when the Back to School displays start popping up? For most of us, the thought of being stuck in a high school classroom again causes anxiety. 

It’s no surprise that “back in high school taking a test I didn’t study for” is high on the list of most common nightmares. School was stressful.

Well, good news, marketers! We never have to go back to school. 

Because we never left. Our education should continue year-round, without a summer break. Just as we’re always optimizing our marketing, we should be optimizing ourselves as practitioners, too.

So go ahead and shop those Back to School sales. Get a notebook, some colored pencils, maybe even a nifty new backpack. Then get ready to take some notes on SEO optimization, content marketing strategy, and more. 

What Marketers Were Reading and Sharing Most This Week:

1. Finding Low-Hanging Fruit in Content Marketing and Blogging

This wide-ranging roundup of tips is designed for quick and easy optimization. Drew Hendricks delivers the goods.

2. How to Overcome the Three Biggest Blogging Challenges

Dig deep into blogging ideation, creation, and promotion in this practical, detailed piece from Jeremy Moser.

3. 5 Common Objections to SEO and How to Respond

Botify’s Kameron Jenkins presents this installment of Moz’s Whiteboard Friday series. If you need to justify a modern SEO strategy to out-of-the-loop execs, check out the video or the included transcript.

4. How to Deliver Personalized Content at Scale

Personalization is more than a buzzword; it’s table stakes for getting someone’s attention with content. Randy Frisch shares how to personalize for inbound, demand gen, sales enablement, and ABM strategies.

5. How to Do a Helpful SEO Audit in a Few Hours

This useful nuts-and-bolts post from Keith Hodges can help keep your content library fresh and ready for search engine discovery.

6. Marketing Productivity Tips from Workfront’s Mike Riding

Is your marketing team operating at less-than-peak efficiency? Learn how to keep them productive with this post from Anne Leuman, presenting key takeaways from Mike Riding’s Digital Summit presentation.

7. The Promise of Simplicity for B2B Marketers Is a Lie

Modern marketing is complex, and B2B marketing especially so. We can’t necessarily simplify, but we can prioritize. Rob Hyams shares his tips on dealing with complexity in B2B marketing.

8. How to Be a Copywriting Genius

One weird trick to getting your readers to take action: Ask them. Or, more specifically, tell them what you want them to do. Sonia Simone explores the complexities of this seemingly simple idea.

9. How to Use LinkedIn Live: The Complete Guide for Marketers

Learn the basics of livestreaming on LinkedIn, and get advanced tips to make your LinkedIn Live more compelling, with these tips from Alice Fleerackers.

10. Using the Power of Data to Align Sales & Marketing Content

Salesforce’s Amy Higgins shares how to create more data-driven content that can serve sales and marketing both, throughout the entire customer journey.


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