What’s Trending: Don’t Be Afraid of Account-Based Marketing

October 21, 2019

What’s Trending: Don’t Be Afraid of Account-Based Marketing

It’s almost Halloween, and everywhere you look, things are getting spooky. There are ghosts, goblins, vampires, skeletons… and scariest of all, our food and beverages are all somehow pumpkin-flavored.

For some marketers, account-based marketing (ABM) is on the list of things that go bump in the night. You know it can help your business, but aren’t sure how to get started, and the looming spectre of falling behind in your industry makes your blood run cold.

To help demystify ABM, we just released our B2B Jumpstart to Account-Based Marketing. Check it out for the stats, explanations, and tactics you need to get started.

And check out this week’s roundup for more posts on ABM, content marketing, SEO, and more.

What Marketers Were Reading and Sharing Most This Week:

1. Featured Snippets: What to Know & How to Target

How much do you know about the SERP “Position Zero”? This video from Britney Muller can help you identify Featured Snippet opportunities in your content planning.

2. How to Create a Successful Content Strategy for Your Business

This guide from Sumit Ghosh is aimed at new marketers, but there’s plenty here for content veterans as well. 

3. A Primer on Combining Account-Based Marketing and Social Selling

LinkedIn’s own Ty Heath gave a powerful presentation about ABM and social strategy at the MarketingProfs B2B Forum. Nick Nelson presents the takeaways.

4. We Analyzed 5.2 Million Desktop and Mobile Pages. Here’s What We Learned about Page Speed.

Web performance is now part of SEO, with Google favoring faster-loading sites. Brian Dean from Backlinko presents a comprehensive, illustrated guide to his company’s latest findings.

5. How to Generate Leads on LinkedIn, According to LinkedIn’s VP of Marketing

Ready for the inside scoop on LinkedIn marketing? HubSpot’s Caroline Forsey gets it straight from the source in this insightful interview with Justin Shriber.

6. Three Examples of Account-Based Marketing Worth Trying

Get closer to your target accounts with these three next-level tactics from Smartbug Media’s Natalie Boyd.

7. How To Build a Successful LinkedIn Marketing Strategy

Robert Katai covers all the basics and more in this long-form blog post. He covers branding, content, visual and video tips, and more.

8. Search Engine Optimization (SEO) in 2020: How to Perfectly Optimize Your Website

Modern SEO can be complex and technical. This infographic from DCI highlights the key takeaways in a simple, easy-to-browse format.

9. How to Optimize Your Blog Content for People Who Skim

Sad to say, most content browsers aren’t devouring our every carefully-crafted word. They’re skimming for highlights. These tips from Jeremy Moser can help you earn more of their attention.

10. Stop Investing in Content and Start Investing in Consistency

The watchword in content marketing used to be quantity. Then it was quality. Now it’s quality plus consistency. Michael Brenner makes the case for creating habit-forming content.

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