What’s Trending: Find Your Center & Regain Balance

November 11, 2019

Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO… 

No, that’s not a new verse to “We Didn’t Start the Fire.” it’s a partial list of all the tactics and specialties that marketers are expected to master. Not only do we need to keep each of these plates spinning, we need to understand how they integrate with each other in order to maximize their effectiveness as a coherent whole.

This is especially true as personal and work lives get busier going into the holiday season. But don’t get overwhelmed: Take a moment, breathe, and find your balance. 

This week’s roundup can help you keep centered and well-rounded as a marketer. Read on for tips on lowering your bounce rate, finding the “Goldilocks zone” for your content strategy, and more. 

What Marketers Were Reading and Sharing Most This Week:

1. Back to Basics: Personalization Only Adds Value If You Do it Right

Consumers want relevant, personalized content — but too much of it can seem invasive or creepy. Laura Robinson offers some tips to keep your content on the right side of the line.

2. How to Create the Right Amount of the Right Type of Content

While the title sounds a bit vague, Sharon Shapiro provides specific instructions — and even a handy flowchart — to help you reach your “Goldilocks” level of content strategy. It’s well worth the MarketingProfs login.

3. 11 Reasons Your Website Can Have a High Bounce Rate

When should you worry about a high bounce rate, and what can you do about it once you’re worried? Amelia Willson examines everything from slow response time to bad backlinks, and provides practical advice for improving your engagement.

4. Three Influencer Marketing Problems and How to Deal with Them

Creating content with influencers can be a powerful way to reach a new audience, but getting the right reach and relevance is often challenging. This quick guide from Neal Schaffer can help.

5. Break Free B2B Series: Amanda Todorovich on Creating Content that Pays

Learn how Cleveland Clinic’s Amanda Todorovich turned a deserted blog into a highly-trafficked revenue center in this video interview with TopRank Marketing’s Sue Misukanis.

6. Something Happened (to Content Marketing)

If you’re feeling stuck in a rut with your content marketing, it’s time to rekindle the passion and break from routine. Doug Kessler delivers a thoughtful and fiery manifesto on getting our content mojo back.

7. How To Use Consistent Content to Attract Attention and Hook Your Audience

Develop content habits that can fill out your editorial calendar and encourage your audience to tune in every week. Heidi Cohen provides practical advice and copious examples to help you get started.

8. Linkedin Content Marketing: How To Make An Engagement-Boosting LinkedIn Presentation

Multimedia posts on LinkedIn can encourage interaction and get your content seen by more people. Ryan McCready provides step-by-step instructions.

9. Channel Broadcast News to Better Your Content Marketing

The journalists who weather our 24/7 news cycle can teach marketers a lot about publishing consistently, hooking an audience, and more. Ying Li’s investigative reporting pays off in this practical guide.

10. The Key Challenges in Enterprise Content Marketing

Enterprise marketers might have a bigger team and more resources at hand, but still face their own unique challenges. Michael Brenner discusses how larger organizations can avoid silos, scale responsibly, and keep their scope in check.

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