What’s Trending: Find Your Center & Regain Balance
November 11, 2019
Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO…
No, that’s not a new verse to “We Didn’t Start the Fire.” it’s a partial list of all the tactics and specialties that marketers are expected to master. Not only do we need to keep each of these plates spinning, we need to understand how they integrate with each other in order to maximize their effectiveness as a coherent whole.
This is especially true as personal and work lives get busier going into the holiday season. But don’t get overwhelmed: Take a moment, breathe, and find your balance.
This week’s roundup can help you keep centered and well-rounded as a marketer. Read on for tips on lowering your bounce rate, finding the “Goldilocks zone” for your content strategy, and more.
What Marketers Were Reading and Sharing Most This Week:
Consumers want relevant, personalized content — but too much of it can seem invasive or creepy. Laura Robinson offers some tips to keep your content on the right side of the line.
While the title sounds a bit vague, Sharon Shapiro provides specific instructions — and even a handy flowchart — to help you reach your “Goldilocks” level of content strategy. It’s well worth the MarketingProfs login.
When should you worry about a high bounce rate, and what can you do about it once you’re worried? Amelia Willson examines everything from slow response time to bad backlinks, and provides practical advice for improving your engagement.
Creating content with influencers can be a powerful way to reach a new audience, but getting the right reach and relevance is often challenging. This quick guide from Neal Schaffer can help.
If you’re feeling stuck in a rut with your content marketing, it’s time to rekindle the passion and break from routine. Doug Kessler delivers a thoughtful and fiery manifesto on getting our content mojo back.
Develop content habits that can fill out your editorial calendar and encourage your audience to tune in every week. Heidi Cohen provides practical advice and copious examples to help you get started.
Multimedia posts on LinkedIn can encourage interaction and get your content seen by more people. Ryan McCready provides step-by-step instructions.
The journalists who weather our 24/7 news cycle can teach marketers a lot about publishing consistently, hooking an audience, and more. Ying Li’s investigative reporting pays off in this practical guide.
Enterprise marketers might have a bigger team and more resources at hand, but still face their own unique challenges. Michael Brenner discusses how larger organizations can avoid silos, scale responsibly, and keep their scope in check.
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