What’s Trending: Ideas to Inspire Your Content Marketing
March 4, 2019
Everything begins with an idea.
Behind any successful content marketing campaign is an idea that set it in motion. This spark is essential yet elusive; there is no best practice or reliable formula for coming up with a great idea. And if you’re like me, you may find that the well occasionally runs dry. When you need to get a new program or project up-and-running, there’s nothing more frustrating than being stuck in the mud at the starting line.
At these times, a little content marketing inspiration goes a long way. And luckily, there is plenty to be found right now.
On February 24th, the 91st Academy Awards showcased the top films that are resonating with audiences and critics. The Oscars were followed, more pertinently, by the B2B Marketing Exchange in Scottsdale, AZ last week. As usual, this annual conference put on by Demand Gen Report featured speaking sessions from many of the best and brightest in the industry, with no shortage of inspiring ideas shared. And of course, B2BMX also included winner announcements for the Killer Content Awards (aka “The Finnys”), celebrating some of the year’s most outstanding B2B campaigns.
So, in the search for content marketing inspiration, you’ve got some solid starting points there. Even more good news: the web was abuzz over the past week with marketing experts sharing examples and advice to help get your creative juices flowing.
What Marketers Were Reading and Sharing Most This Week:
Hopefully the Oscars provided some food for thought when it comes to compelling visual narratives. At Social Media Examiner, Michael Stelzner offers up tips for ensuring your long-form video marketing makes the right impact with viewers.
Long-form isn’t the only way to go with video marketing. These five formats, via Joe Forte, tend to perform well on social channels. We find that tutorials and behind-the-scenes videos are especially effective on LinkedIn.
Sometimes a thought-provoking quote can become a springboard for creative inspiration. You’ll find plenty relating to social media in this collection curated by Clifford Chi of HubSpot. I particularly like this one from Amy Jo Martin: “It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television.”
Looking to craft content that meets buyers in the right place and mindset? Sagefrog Marketing Group CEO Mark Schmukler suggests formats that align with the awareness, consideration, and decision stages.
This 10-item list from JoAnne Funch serves as a helpful high-level guide for maximizing the value of LinkedIn as a marketing tool. If you’re wondering how your fellow practitioners aspire to grow on the platform this year, check out our new infographic.
What does it take to reach the top of page one on Google these days? In the latest Whiteboard Friday session at Moz, Will Critchlow argues that it all comes down to this crucial objective: perfectly satisfying searcher intent.
Last week here on the blog we called out some of the best small business LinkedIn Pages we’ve seen. At Marketo, Catherine Lewis has a handful of other powerful tactics for helping SMBs boost lead gen success.
It can be a delicate balance to make sure we’re serving our audience, first and foremost, while also driving valuable business outcomes. Here, Loren Baker lays out a framework for turning traffic into paying customers while remaining faithful to the core tenets of content marketing.
Even a beautifully conceived content piece is going nowhere without the right distribution and amplification. Tiffany Harper outlines some of the best ways to ensure your hard work gets the exposure it deserves.
We wrap up this week with an interesting read from Brian Solis on machine learning and how to integrate this emerging technology with your existing approach, to the benefit of your audience.
Looking for more content marketing inspiration? I’ve got an idea! Subscribe to the LinkedIn Marketing blog and stay on top of all that’s happening in the world of B2B marketing.