What’s Trending: Make Up for Lost Time
March 11, 2019
The thief of time has come. We’re powerless to stop it. On Sunday morning at 2 a.m., we lost an hour of sleep to daylight savings time. (Except for you Arizonans. Try not to be too smug about it). It’s an hour that costs the U.S. an average of $434 million in lost productivity the following Monday.
How can marketers make up for lost time? We can get more efficient, make our tactics more effective, delegate, and automate. This week’s roundup of trending content can help with all of the above.
Read on to upgrade your account-based marketing, laser-focus your SEO, make your content more creative, and more.
What Marketers Were Reading and Sharing Most This Week:
This interview with ABM expert Eric Wittlake goes deeper than your standard Q&A. Eric debunks some of the myths around the practice and offers actionable advice for businesses looking to scale their account-based efforts.
SEO is always a moving target, so your strategy should be under continuous development. SEO Expert Patrick Reinhart’s suggestions here run the gamut from “Common knowledge but a good reminder” to “Oh, I hadn’t even considered that.”
The combination of “pillar content” with “topic clusters” creates a content ecosystem that provides more value for your audience and comes with baked-in SEO. Freelancer Yuki Braun explains how it works.
Earn your audience’s trust with these credibility-boosting exercises from Digital Marketing Strategist Andrew Morrison. Andrew covers everything from building social proof to humanizing your brand in this piece.
This webinar from Digital Deepak CEO Deepak Kanakaraju is a terrific primer on SEO for content marketers, including step-by-step walkthroughs of research and analytics.
Quality backlinks are still an essential part of SEO. KoMarketing Associates’ Kristen Vaughn details how to build an integrated link-building strategy in this piece.
Squeeze every last drop out of your content with these tips from Marketing Insider Group CEO Michael Brenner.
Even an SEO powerhouse like Neil Patel sees the occasional dip in traffic. In this post, he explains in detail how he reversed the trend for his site, and how you can do the same for yours.
Consumer trust is at an all-time low, and new privacy legislation is a “when,” not an “if.” TopRank Marketing’s Nick Nelson explores the current landscape and how B2B businesses should be preparing for tighter restrictions.
Don’t wait for the planets to align; build a strategy for developing and releasing content with these tips from MyBlogU.com Founder Ann Smarty.
Get the advice you need to spring forward in your B2B content marketing: Subscribe to the LinkedIn Marketing Solutions blog.