What’s Trending: Make Up for Lost Time

March 11, 2019

 Sunrise on a Mountain Road

The thief of time has come. We’re powerless to stop it. On Sunday morning at 2 a.m., we lost an hour of sleep to daylight savings time. (Except for you Arizonans. Try not to be too smug about it). It’s an hour that costs the U.S. an average of $434 million in lost productivity the following Monday.  

How can marketers make up for lost time? We can get more efficient, make our tactics more effective, delegate, and automate. This week’s roundup of trending content can help with all of the above.

Read on to upgrade your account-based marketing, laser-focus your SEO, make your content more creative, and more.

What Marketers Were Reading and Sharing Most This Week:

1. The Ecstasy & Agony of Account-Based Marketing: Q&A with Eric Wittlake

This interview with ABM expert Eric Wittlake goes deeper than your standard Q&A. Eric debunks some of the myths around the practice and offers actionable advice for businesses looking to scale their account-based efforts.

2. 4 Essential SEO Strategies You Need to Focus on This Year

SEO is always a moving target, so your strategy should be under continuous development. SEO Expert Patrick Reinhart’s suggestions here run the gamut from “Common knowledge but a good reminder” to “Oh, I hadn’t even considered that.”

3. How to Use Topic Clusters in Content Marketing and SEO

The combination of “pillar content” with “topic clusters” creates a content ecosystem that provides more value for your audience and comes with baked-in SEO. Freelancer Yuki Braun explains how it works.

4. 7 Ways to Instantly Increase Your Authority Online

Earn your audience’s trust with these credibility-boosting exercises from Digital Marketing Strategist Andrew Morrison. Andrew covers everything from building social proof to humanizing your brand in this piece.

5. SEO for the Long Term

This webinar from Digital Deepak CEO Deepak Kanakaraju is a terrific primer on SEO for content marketers, including step-by-step walkthroughs of research and analytics.

6. How to Align Your Content & Social Media Efforts for Link-Building Success

Quality backlinks are still an essential part of SEO. KoMarketing Associates’ Kristen Vaughn details how to build an integrated link-building strategy in this piece.

7. 6 Creative Ways to Recycle Your Content

Squeeze every last drop out of your content with these tips from Marketing Insider Group CEO Michael Brenner.

8. How I Grew My Declining Google Traffic

Even an SEO powerhouse like Neil Patel sees the occasional dip in traffic. In this post, he explains in detail how he reversed the trend for his site, and how you can do the same for yours.

9. What B2B Marketers Need to Know about Data Privacy Today

Consumer trust is at an all-time low, and new privacy legislation is a “when,” not an “if.” TopRank Marketing’s Nick Nelson explores the current landscape and how B2B businesses should be preparing for tighter restrictions.

10. Step-by-Step Planning for Well-Timed Content Marketing Campaigns

Don’t wait for the planets to align; build a strategy for developing and releasing content with these tips from MyBlogU.com Founder Ann Smarty.

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