What’s Trending: The Power of “Better”

July 29, 2019

For marketers, “better” is better than “best.”

To put it more clearly: Discovering a way to make your marketing better is far more valuable than learning someone else’s best practice. 

“Best” is a destination. It discourages further exploration. By contrast, “better” is one step forward on a continuing journey.

Compare these two statements: “Here’s the BEST way to reach people on LinkedIn. No need to keep learning” vs. “Here’s how to make your LinkedIn marketing efforts work better.”

The first one sounds good, doesn’t it? But it’s a trap. Not only does it stunt your potential growth, it also assumes there’s a single “best” that works for every marketer and every audience. How much more valuable would it be to learn how you can continue to improve, find what works for you, and keep doing better?

For every marketer seeking their “better,” we created the Sophisticated Marketer’s Hub. It’s a one-stop shop for everything you need to know to take your LinkedIn Marketing to the next level. And the one after that. And the one… you get the idea.

This week’s roundup starts with a spirited defense of “better” versus “best practice.” Read on for tips on technical SEO, influencer marketing, content strategy and more.

What Marketers Were Reading and Sharing Most This Week:

1. There Are No Universal Truths in Content Marketing (Sort Of)

What’s the “best way” to raise brand awareness, engage on social media, or increase conversions? The best answer just might be, “It depends.” Kameron Jenkins argues against one-size-fits-all marketing advice in this compelling piece.

2. Designing for Humans and Bots, Too: How a HubSpot Designer Approaches SEO

Make design more than an afterthought for more SEO-friendly content, says Amanda Chong. Her in-depth article details how to design for search engines and people alike.

3.  How to Power Marketing Presentations With Data Visualization & Win Over Your Audience

Data is only compelling if your audience understands it. TopRank Marketing’s Alexis Hall shares her tips on creating visuals that get at the meaning behind the numbers.

4. B2B and B2C - A True Tech Content Marketing Love Story?

Learn how content marketing can play to the different needs of both B2B and B2C audiences with this tongue-in-cheek, Shakespearean guide from Sally Wills.

5. Copywriting & Email Marketing Strategies

This entertaining, high-energy video from Alex Cattoni can help make your marketing copy more relevant to your target audience.

6. Partners in Promotion: 5 Steps to Align Your Influencer and Content Marketing Strategies

Influencer marketing is often considered a promotional tactic, not a content marketing one. But combining the two can make for a powerful combo. Tiffany Delmore explains how.

7. Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights

Ready to get nerdy? Put on your SEO hat and dive deep into this detailed how-to from Technical SEO Consultant Faisal Anderson.

8. How to Use Search Engine Marketing to Build and Strengthen Your Brand

In this piece from Grayson Kemper, learn how paid search can be a powerful way to establish awareness, build credibility, and improve user experience.

9. 5 Tactics that Encourage Customer Reviews

Reviews play a crucial role in promoting your business — and getting search engines to do the same. These techniques from Ronald Dod can help you solicit reviews that persuade.

10. #ContentTECH 2019 - Think of Content Marketing Like a Product

What happens when you make the mental shift from project to product? In Amanda Todorovich and Matt Bataikis’ case, you go from zero to 7 million monthly blog visitors. In this clip from CMI’s content tech summit, Amanda and Matt explain how they did it.

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