What’s Trending: Turn Euphoria into Action

September 16, 2019

What’s Trending: Turn Euphoria into Action

It’s marketing conference season again, and you know what that means: Hundreds of experts are sharing their best and most effective practices from stages across the country. Even if you can’t attend, you can still get the key takeaways from marketing blogs and social media.

This deluge of inspiration and insight has its downside, though. It’s easy to get caught up in the moment, to catch the euphoria of being among your peers, and make grand plans that never seem to get off the ground back at home.

It’s called the “Mountaintop Effect,” and if you’ve experienced it, you’re not alone. It’s easier to make plans than put them in action, and that goes double for plans fueled by conference-season adrenaline. 

This week’s roundup can help you transition from the mountaintop to your everyday, turning your inspiration into something that fuels lasting change. Read on for in-depth coverage on SEO, storytelling, and more.

What Marketers Were Reading and Sharing Most This Week:

1. Cure Your Conference Hangover (and Better Your Content Marketing)

What happens the day after a conference, once you get on the plane and go back to reality? How can you make sure your new insights lead to lasting change?  Ann Gynn offers tips to put all those great ideas to work.

2. How to Increase Website Page Speed and Maximize Conversions

These days, your site performance is part of the customer experience. A few simple changes can lower your bounce rate and increase conversions. Verified smarty Ann Smarty has quick tips even the least web-savvy marketer can implement.

3. 7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Nobody does practical, deep-deep-dive content like Neil Patel. Even the most seasoned SEO specialist is going to pick up some useful tips here. My favorite: multilingual title tags.

4. Ann Handley on Being a “Badaxe” Marketer

Fresh off her not-even-standing-room appearance at Content Marketing World, Ann Handley sits down for a lively, lengthy discussion about B2B content with TopRank Marketing CEO Lee Odden.

5. A Simple Plan for Writing One Powerful Piece of Content Each Week

Even if you can’t take four days for every blog post you write, this framework from Pamela Wilson can help you focus on quality over quantity in your content.

6. 5 Surprising Ways Great Content & PPC Can Help Each Other

No marketing happens in a vacuum. Coordinating your efforts across specialties can help boost results for everyone. Kristopher Jones shares how to build synergy between your organic and paid efforts.

7. The Importance of Storytelling in Your Content Marketing Strategy

Make sure your content is designed to earn and reward attention with these storytelling tips from content marketing expert Caralee Culpepper.

8. 5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

B2B expert Melonie Dodaro shares her tips on creating a group designed to foster conversation and engagement in this in-depth guide from Social Media Examiner.

9. 4 Trendy Words to Avoid on LinkedIn, Resumes and Marketing

Consider this quick lexicon from Amy George an addendum to our “Buzzword Bracket,” and ditch the jargon that can confuse the people you’re trying to reach.

10. The Content Marketing Troublemaker - Robert Rose - Hard Corps Marketing Show #96

Robert Rose is one of the sharpest content marketers out there, always eager to shake up the status quo. This hour-long interview is a refreshing dose of realism after the conference hype.

Stay motivated, informed and inspired through conference season and beyond: Subscribe to the LinkedIn Marketing Solutions blog.