What’s Trending: Turn Euphoria into Action
September 16, 2019
It’s marketing conference season again, and you know what that means: Hundreds of experts are sharing their best and most effective practices from stages across the country. Even if you can’t attend, you can still get the key takeaways from marketing blogs and social media.
This deluge of inspiration and insight has its downside, though. It’s easy to get caught up in the moment, to catch the euphoria of being among your peers, and make grand plans that never seem to get off the ground back at home.
It’s called the “Mountaintop Effect,” and if you’ve experienced it, you’re not alone. It’s easier to make plans than put them in action, and that goes double for plans fueled by conference-season adrenaline.
This week’s roundup can help you transition from the mountaintop to your everyday, turning your inspiration into something that fuels lasting change. Read on for in-depth coverage on SEO, storytelling, and more.
What Marketers Were Reading and Sharing Most This Week:
What happens the day after a conference, once you get on the plane and go back to reality? How can you make sure your new insights lead to lasting change? Ann Gynn offers tips to put all those great ideas to work.
These days, your site performance is part of the customer experience. A few simple changes can lower your bounce rate and increase conversions. Verified smarty Ann Smarty has quick tips even the least web-savvy marketer can implement.
Nobody does practical, deep-deep-dive content like Neil Patel. Even the most seasoned SEO specialist is going to pick up some useful tips here. My favorite: multilingual title tags.
Even if you can’t take four days for every blog post you write, this framework from Pamela Wilson can help you focus on quality over quantity in your content.
No marketing happens in a vacuum. Coordinating your efforts across specialties can help boost results for everyone. Kristopher Jones shares how to build synergy between your organic and paid efforts.
Make sure your content is designed to earn and reward attention with these storytelling tips from content marketing expert Caralee Culpepper.
B2B expert Melonie Dodaro shares her tips on creating a group designed to foster conversation and engagement in this in-depth guide from Social Media Examiner.
Robert Rose is one of the sharpest content marketers out there, always eager to shake up the status quo. This hour-long interview is a refreshing dose of realism after the conference hype.
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