What’s Trending: March Forth

March 2, 2020

March has officially begun, which means we have fewer than thirty days remaining in Q1. How are you doing on your Q1 goals? Do you feel prepared for the rest of the year?

Sorry, I didn’t mean to make anyone panic. It’s alarming just how fast the days slip away. If you’ve fallen behind, it’s not too late to get back on track. 

Now is a good time to take stock of how far you’ve come since January. Recalibrate, optimize, and finish Q1 strong, with an eye toward setting yourself up for success for the rest of the year.

Take the name of this month as a verb, and march forth to a more productive 2020.

This week’s roundup can help you get moving. Read on for cutting-edge SEO tips, ways to make your copy more effective, tricks for increasing conversion rates, and more.

What Marketers Were Reading and Sharing Most Last Week:

1. How to Make Content SEO Friendly

SEO is a constantly-moving target. Ann Smarty goes from simple suggestions to advanced techniques for modern SEO in this substantial post.

2. The 5 Cs of Content Marketing Copy

This article from Robert Bly can help make your content more clear, concise, and credible, so it compels your reader to follow your call to action.

3. 8 Tips to Make Your Data Visualization More Engaging & Effective

Storytelling with data can be a powerful way to connect with readers. Shelley Walsh shares how to make sure your data story is understandable and compelling.

4. Offer a Content Upgrade and See Conversion Rates Rise

Content upgrades are a low-effort way to add value to your blog posts and let your readers opt in to more content. This post from Chris Collins has a wealth of creative ideas for these lead-capturing extras.

5. How to Use Google Analytics to Renew Your Content Marketing

Google Analytics provides a great deal of data for content marketers — so much that it’s hard to know where to focus your attention. This brief but tactical post from Pierre DeBois explains how you can quickly get insight on what content to repurpose & replace.

6. The CMO’s Guide to Getting New Customers from Blogging

This step-by-step guide from Michael Brenner is perfect for CMOs seeking to make the most of their brand’s blog. 

7. Personalized B2B Marketing in 2020: Three Key Strategies

Personalization at scale is the key to success for B2B companies in 2020 and well beyond. This post from Christa Tuttle can help you get more strategic with your personalization planning.

8. 5 Traits Strong B2B Writers Have in Common

It takes more than a laptop and an internet connection to be an effective B2B writer. These suggestions from Rachel Cunningham can help you develop the right skills.

9. How B2B Marketers Can Use LinkedIn For ABM

A few simple steps taken on LinkedIn can help jumpstart your ABM program. This post from Daniella Alscher is a great jumping on point.

10. 7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Are you ready to be more audience-focused, more collaborative, and more innovative in 2020? This podcast from Pam Moore can help you along. 

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