• Picking a Champion with LinkedIn Data

    Picking a Champion with LinkedIn Data

    March 23, 2017

    The Madness is officially in full swing! Busted brackets, broken hearts, and big dreams of cutting down the net — what’s not to love? Today, we are announcing our pick to win the 2017 NCAA Men’s Basketball Tournament based on LinkedIn’s 467 million+ member profiles. College hoops fans are insanely dedicated to their school, but how dedicated are all of your...

  • A Valuable Guide to Managing a Successful Employee Advocacy Program

    Introducing: Connect the Dots [eBook]

    March 23, 2017

    How do you know when your employee advocacy program is officially “mature”? At what point can you safely describe it as “sophisticated”? These are tough questions to answer because they’re open to interpretation. If you were to ask your marketing peers to evaluate your program for you, though, the ensuing interrogation would take on a common theme: measurement....

  • Announcing “The Global Agency Interview Collection”

    March 22, 2017

    Agency executives have a unique perspective on the changes in the marketing world. They have a built-in wider perspective, because they work with so many clients in a range of industries. It pays to listen when they speak. At LinkedIn, we were very curious about how the most effective advertising and marketing agencies around the world are handling the onslaught...

  • LinkedIn Marketing Webinar

    SMEs Disrupted: Lessons You Need to Learn to Improve the...

    March 22, 2017

    “Spending unnecessary time doing admin is just crazy. We want to help small businesses spend less time doing their banking and more...

  • How the LinkedIn Advertising Auction Works

    March 21, 2017

    You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can...

  • The Agency Interview: 27 Questions for Jonathan Mackenzie

    March 21, 2017

    Jonathan Mackenzie is the Head of Data, Technology, and Innovation at Publicis Media APAC. Read on to find out why specialization is...