• Content marketer working from home

    Ideas and Examples for Brands to Create Helpful & Relevant Content on LinkedIn

    May 19, 2020

    For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right now. And there is no ignoring the elephant in the room: Content and engagement trends from the LinkedIn platform indicate that today’s evolving world of work and the related sub-topics stemming from it are what professionals are...

  • A self portrait of a male content marketer wearing glasses with his arm crossing his body, looking directly in to the camera.

    What’s Trending: Content Takes the Spotlight

    May 18, 2020

    The current crisis has reduced the size of marketers’ tactical toolkit. In-person events are off the table, and people seem less interested in product-pushing advertising. For all of these reasons and more, content marketing is emerging as 2020’s most valuable tactic. People need advice, information, and entertainment. The best content can combine all three....

  • Male education marketer working at desk with photos

    Tips for Effective Content Strategy in Today’s Changing Environment

    May 14, 2020

    Editor's Note: Melanie Deziel is Founder of StoryFuel and Author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We are all continuing to adjust to major changes in routines, behaviors, and workspaces. In step with this new reality, marketers must adapt their messaging, so that it’s both contextually aware and continues to drive engagement...

  • LinkedIn Events Announcement

    What’s New with LinkedIn Pages

    May 12, 2020

    As businesses around the world adjust to the “new abnormal,” we understand that one of the biggest adjustments you’ve had to make is...

  • Female marketer pouring juice in glass with laptop on table in home office

    What’s Trending: Prepare for What’s Next

    May 11, 2020

    What will B2B marketing look like after the height of the current crisis has passed? It won’t be as simple as returning to our...

  • A female nurse wearing a stethoscope around her neck, walking down a pathway

    In Honor of National Nurses Week: How LinkedIn Is...

    May 8, 2020

    At LinkedIn, our mission is to connect the world’s professionals to help them become more productive and successful. But our mission...