Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter “e” in front of the word commerce in most blog posts, articles, and virtually all websites. There was a time when...
-
- Topics:
- B2B Content Marketing
-
Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning TV shows that send coded messages about the future of marketing. When we compared notes, we found the shows we were spending hours...
- Topics:
- B2B Content Marketing
-
Last month, about 150 account-based marketers gathered at LinkedIn’s San Francisco office for the second annual I Heart ABM Event. At the half-day event, marketers, experts, and the LinkedIn team discussed what the future holds for ABM. The conversation included Jann Schwarz of LinkedIn taking a deep dive into trends impacting ABM; a fireside chat with Nash...
- Topics:
- B2B Content Marketing
-
What is a Sophisticated Marketer? It’s a marketer who understands the value of both fundamental marketing principles and new tactics...
- Topics:
- LinkedIn B2B Marketing
-
Cisco is the worldwide leader in IT and networking. The company helps organizations of all sizes transform how people connect,...
- Topics:
- LinkedIn B2B Marketing
-
How many times in your life—or maybe even this week—have you uttered, “There aren’t enough hours in the day”? For marketers and small...
- Topics:
- LinkedIn Pages