• What’s Trending: Turn Attention into Engagement

    What’s Trending: Turn Attention into Engagement

    August 12, 2019

    It’s easy to slip into thinking that marketing is about attracting attention. We’re building awareness. We’re generating demand. We should be getting in front of as many relevant eyeballs as we can.  So we set metrics based on those goals: How many people’s attention did we get? The problem is, getting attention is only part of the equation. What happens once...

  • LinkedIn: More Than B2B

    LinkedIn: No Longer Just a B2B Platform

    August 11, 2019

    Editor’s Note: This guest post was contributed by Nate Nicely, Global Communications and Brand Strategy Manager, iProspect. A version of this post originally ran on the iProspect blog. LinkedIn has quickly evolved from a social networking site for business professionals to becoming a key brand and performance platform for iProspect — both for the iProspect...

  • The 8 Best Songs for Marketers to Wake Up to – As Chosen by You

    August 9, 2019

    Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often than not, marketers love and need music throughout their working day. You see, the right song can be the key to getting that to-do list ticked off. The right track can inspire that nugget of thought that turns into a great...

  • Introducing the new CX marketer and what sets them apart

    Introducing the New CX Marketer and What Sets Them Apart

    August 8, 2019

    Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing.   The...

  • AMFI Success Story on LinkedIn

    How LinkedIn’s ‘Know Your Audience Strategy’ Establishes...

    August 7, 2019

    Working professionals are continuously looking for ways to make their hard-earned money work for them. Indian investors have...

  • MarketingProfs Chief Content Officer Ann Handley

    A Sophisticated Marketer’s Perspective: Ann Handley on...

    August 6, 2019

    One of the most common challenges for B2B content marketers is striking the right tone. When writing about certain topics, it can be...