The last few weeks in the marketing universe have been both exciting and contentious. Nike’s choice to select Colin Kaepernick as the face of its new advertising campaign drew widespread global support. But it also garnered criticism from some for its bold commentary on social justice. No matter a marketer’s stance on the Kaepernick debate, Nike’s move calls...

Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. It’s an extremely important topic with vital implications, so we’re giving it the attention it deserves. Read on to learn about all things B2B lead generation — what it is, why it matters, and how to get it right in the modern digital...

Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no wonder they can be so creative! But now more than ever, B2B brands are giving B2C counterparts a run for their money. And they’re doing it with a level of skill that’s truly impressive. So when we see a B2B campaign that inspires...