• Read Me If You Want to Drive More Leads Using LinkedIn

    Read This Guide to Start Driving More Leads Using LinkedIn

    March 15, 2018

    Lead generation is marketing’s ultimate numbers game. The latest in our series of Read Me eBook guides shows you exactly how to win that game using LinkedIn. Anybody planning to drive leads on our platform should dive into Read Me If You Want to Drive More Leads Using LinkedIn as a first step. Why? Because it won’t just help you to drive more of those leads; it...

  • LinkedIn Secret Sauce Guide

    Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn

    March 14, 2018

    A year ago, we shared our special in-house recipe. When we released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, we made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on our own platform. Now, we’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The ability...

  • Water rippling

    How B2B Marketers Should Measure the Business Impact of Their Campaigns

    March 13, 2018

    You wouldn’t use a yardstick to measure a cup of water. Nor would you use a thermometer to gauge the tire pressure in your wheel. It’s becoming equally clear to B2B marketers that traditional vanity metrics aren’t suited for giving us an accurate read on the business impact of our ad campaigns. Standards such as click-through rate, cost-per-click, and even total...

  • Happy and Engaged Employees in Office

    What is Employee Advocacy and How Do Marketers Win With It?

    March 13, 2018

    It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...

  • Introducing the LinkedIn Content Insights Annual

    March 12, 2018

    Even as we move deeper into the new year, it’s always instructive to reflect back on the year that was. This report uses LinkedIn data...

  • St. Patrick's Day Content Marketing

    5 Content Marketing Lessons from Leprechauns

    March 11, 2018

    When you have a name like Sean Callahan, even though you’re as American as a Big Mac, people make assumptions. They assume that you...