• an looking at laptop on desk

    The Employer Brand Imperative: Why It’s More Important than Ever [Infographic]

    July 22, 2021

    Today’s brands are rushing to elevate their customer experiences as a point of differentiation. That’s the right call! But in many cases, we may be putting the cart before the horse. As customer service expert Shep Hyken once said: “The internal customer experience determines the external customer experience.” In other words, without invested, engaged, capable...

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    Highlight Your Expertise With Our New LinkedIn Marketing Labs Certifications

    July 21, 2021

    Digital marketing tools are more robust than ever — and growing more complex and powerful with each passing month. It’s not enough to have general experience or be a “Jack/Jill of all trades.” Today, companies want to know that you’re an expert when it comes to the most powerful digital marketing platforms. That’s why we’re offering a free certification program...

  • Rakia Reynolds

    Rakia Reynolds: Be Bold and Lead by Example

    July 20, 2021

    Rakia Reynolds knows firsthand what it means to embrace change. When she was downsized out of her job, Rakia turned entrepreneur and seized the opportunity to launch her nontraditional communications agency, Skai Blue Media. Now 10 years on, Rakia and her team serve such major brands and iconic figures as Airbnb, Comcast, Dell, Serena Williams, Morgan Stanley,...

  • Alex Rynne, Connie Chen, Tequia Burt

    Are You Equipped to Adapt to the Shifting Marketing Jobs...

    July 19, 2021

    The term “disruption” when referring to the past 15 months probably wore out its welcome for everyone about 13 months ago. But it’s...

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    Tools Healthcare Marketers Can Use to Reach Consumers on...

    July 16, 2021

    In a previous blog we showed why LinkedIn is an effective platform for reaching key healthcare B2B and B2C audiences. By embracing a...

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    Get Down to Business With These LinkedIn Marketing Resources

    July 15, 2021

    If there's one word that best summarizes the evolution of digital marketing from its early days to the current era, I think it would...