• Desi Marketing Project

    Why All Marketers Should Educate Their Sales Teams on Digital

    January 13, 2019

    Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content marketing in India. This post was contributed by Pradeep Chopra, CEO, Digital Vidya.   According to a joint research study by Marketo and Reachforce, sales and marketing alignment can help a company become 67% better at closing...

  • Marketing ROI

    Why Effective Measurement Requires a Mature Marketing Organization

    January 10, 2019

    Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing ROI” and how critical it is that we can prove the value of what we do as marketing professionals. As the tenure of CMOs continues to languish at just 44 months, there’s increasing and constant pressure for leaders to illustrate both...

  • AI's Won't Take Your Job

    Evolution of the AI-Driven Workplace

    January 9, 2019

    Editor's Note: This guest post was contributed by David Pann, GM of Global Search Advertising at Microsoft. From the steam engine to the telephone, technology has been driven by milestone inventions that have completely transformed the landscape. In more recent history, the introduction of the World Wide Web in 1991 marked one of the most game-changing...

  • New Year Box Set

    Introducing the New Year Box Set

    January 8, 2019

    The new year has arrived, and with it, resolutions. As a marketer, you’ve probably made some ambitious goals for 2019. To help you...

  • What’s Trending: New Year, Who’s This?

    January 7, 2019

    What makes New Year’s Day so special? For most of us, it’s a time to reflect on the year, to think about who we are and who we want to...

  • LinkedIn Pages Analytics

    LinkedIn Page Analytics 101: A Crash Course

    January 6, 2019

    Our research shows that marketers want to learn how to measure engagement with their LinkedIn Page, to optimize their outreach and...