According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following bold assertions: The sales funnel is gone Advertising is missing the mark Loyalty is a myth Engagement doesn’t matter These alarming revelations were the impetus for Mark’s new book, Marketing Rebellion: The Most Human Company Wins...
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- Topics:
- Marketing Books Worth a Look
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Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects and employees. That’s why we’re constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who...
- Topics:
- LinkedIn Pages
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As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies. We spend countless hours combing through data to uncover any potential advantage. We labor over minor copy iterations to squeeze out a few more clicks. And when we’re asked to bottom line it all into a last-click cost per...
- Topics:
- Education Marketing
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How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over...
- Topics:
- Proof: Marketing ROI
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We asked Bernie Borges, CMO of Vengreso, this question: "What should B2B marketers start doing tomorrow if they're not already doing...
- Topics:
- B2B Marketing Influencers
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Editor's Note: This guest post was contributed by Mara McLean, who is no longer an intern — she's now a Marketing Specialist at...
- Topics:
- Marketing Career Tips