Today’s brands are rushing to elevate their customer experiences as a point of differentiation. That’s the right call! But in many cases, we may be putting the cart before the horse. As customer service expert Shep Hyken once said: “The internal customer experience determines the external customer experience.” In other words, without invested, engaged, capable...

Digital marketing tools are more robust than ever — and growing more complex and powerful with each passing month. It’s not enough to have general experience or be a “Jack/Jill of all trades.” Today, companies want to know that you’re an expert when it comes to the most powerful digital marketing platforms. That’s why we’re offering a free certification program...

Rakia Reynolds knows firsthand what it means to embrace change. When she was downsized out of her job, Rakia turned entrepreneur and seized the opportunity to launch her nontraditional communications agency, Skai Blue Media. Now 10 years on, Rakia and her team serve such major brands and iconic figures as Airbnb, Comcast, Dell, Serena Williams, Morgan Stanley,...