• When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    November 5, 2019

    An evergreen challenge B2B marketers face is how to influence prospects’ purchase decisions. With so much of the buyer's journey happening online, it should not be surprising that 49% of B2B buyers noticed vendor display ads during their research process and said these ads had a positive impact on their purchasing decision*.  At LinkedIn, we’ve proven that...

  • What’s Trending: Optimize & Expand Your Budget

    November 4, 2019

    Q4 is waning fast, and for many marketers, it’s time to contemplate budgeting. The lucky few have leftover budget to burn before the year is out, but most of us are focused on proving our effectiveness and making the case for larger budgets in 2020.  Of course, we’re all experts in doing more with less. But wouldn’t it be nice to do more with… well, more? This...

  • LinkedIn Page vs Personal Page

    LinkedIn Page vs. Personal Page: What's The Difference and When to Use Both

    November 3, 2019

    “I am my business.” For many small businesses and startups, this is a fitting mentality, at least in the early stages. The founder is the driving force behind the organization’s growth (and maybe the only full-time employee), so promoting his or her personal brand equates to promoting the business. But how best to navigate this scenario on LinkedIn? Should you...

  • LinkedIn Water Cooler

    The Water Cooler: Why Articles About the Human Side of...

    October 31, 2019

    The Water Cooler is back, delivering the refreshing cold water of truth about what professionals are reading on LinkedIn! With more...

  • How to Set up Your First LinkedIn Campaign in 9 Steps

    How to Set up Your First LinkedIn Campaign in 9 Steps

    October 30, 2019

    The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At...

  • LinkedIn Marketing ROI Research

    The Long and Short of ROI: Why Measuring Quickly Poses...

    October 29, 2019

    Delivering Value Marketers deliver tremendous, and often unrecognized, value to their business. Yes, you read that correctly:...