• Three women sitting at table in office collaborating on a project.

    Black-Owned Businesses Get Just 10% of Advertising Spending

    June 9, 2021

    The tumultuous events of the past year inspired a lot of deep soul-searching in C-suites across the country. In response to racial injustice and police brutality on Black communities, brands have instituted programs that aim to build Black and Brown representation at all levels in their companies. They have also begun to more closely scrutinize relationships...

  • A man sitting with his legs crossed on a cafe couch while working on the computer in his lap.

    Marketing’s Evolution: A Look at the Jobs and Training Skills in Highest Demand

    June 8, 2021

    Editor’s note: This is the second in a series of four weekly blog posts that explores our new report, The Changing Marketing Jobs Landscape. Read the first post in the series and look for our third post next Tuesday, June 15, which explores how remote work is reshaping the marketing jobs landscape. Whether they've been in the game for decades or they're...

  • Woman adjusting her bags as she walks down the street in a city

    What’s Trending: Innovations in B2B Marketing

    June 7, 2021

    B2B marketing is having a moment. Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.” It started with the idea that B2B doesn’t have to be boring. That led to the realization that B2B can’t afford to be boring — that staid and dry content is no longer a viable option. With these epiphanies in mind, B2B marketers are reinventing...

  • Illustration of man sitting at desk with cat sitting on desk next to laptop.

    How Thoughtworks Generated 20x More Leads Using LinkedIn’s ...

    June 4, 2021

    Headquartered in Chicago, Thoughtworks is a global software consultancy that helps organizations achieve digital fluency and solve...

  • A. Lee Judge

    A. Lee Judge: Be in the Room Where It Happens

    June 3, 2021

    Traditional push marketing techniques are relics of a bygone era. A. Lee Judge recognizes this, and he’s doing something about it. “We...

  • Woman standing in front of whiteboard looking directly at camera and smiling.

    A Focused ABM Strategy Fueled Fantastic Results for...

    June 3, 2021

    “Our biggest challenge was figuring out the fastest, most effective means of making a human connection between our buyers and our...