When you’re in the market for something new, how do you decide which products to try? Chances are, you ask for referrals from people you trust. When friends or family members recommend something to us, we’re more apt to try it. Even online reviews from strangers tend to carry added sway, because they feel more objective and relatable than brand messaging or...
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- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This post was authored by Christina Newberry, a freelance writer specializing in travel, lifestyle, and digital marketing. LinkedIn Live is just a few months old, making it a fresh and unexpected way to connect with your professional community and drive engagement. As an early adopter of live streaming on LinkedIn, Hootsuite has learned some key...
- Topics:
- Video Marketing
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As an Account Executive at LinkedIn working exclusively with Higher Education partners, I have observed the industry-wide trend of schools chasing the seemingly elusive competitive Cost Per Lead (CPL). But look no further! We’ve figured out the formula for seeing that payoff when advertising on LinkedIn.* First, you’re wise to be advertising on LinkedIn to...
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It’s back-to-school season! There’s no better time to embark on a journey to master your marketing approach on LinkedIn. Our brand new...
- Topics:
- LinkedIn B2B Marketing
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First Finance Institute (FFI) came online in 2014 to offer busy professionals around the world an anywhere, anytime opportunity to...
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Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea...
- Topics:
- B2B Content Marketing