Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive your company’s growth through meaningful conversations. But building a community is hard. You have to figure out the right people to connect with and how best to engage them, and then build those interactions...

“Start small but always think big.” — Richard Branson All of the world’s largest and most recognizable brands were once mere startups trying to get off the ground. Small businesses are the driving force in our system of commerce, representing the ideals of entrepreneurship, ambition, and innovation. At LinkedIn, we’re getting ready to celebrate these...

If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way that accurately represents your brand and effectively tells your brand story. But this can be a challenge when you’re working with a large team, especially when those members are siloed. How do you make sure you’re talking about...