• Emerging Best Practices for Engaging with Your Audiences

    Emerging Best Practices for Engaging with Your Audiences

    March 25, 2020

    Conversations on LinkedIn typically reflect what’s happening in the business world. In January and February, the top two hashtags on LinkedIn were #marketing and #leadership. So far in March, the top two hashtags are #coronavirus and #COVID-19.  On LinkedIn the number of articles about coronavirus increased by 17X between February 1 and March 17. The biggest...

  • I Believe In Brand Building – Now How Do I Convince My CFO?

    I Believe In Brand Building – Now How Do I Convince My CFO?

    March 18, 2020

    Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing EMEA Blog. The biggest problem in B2B marketing is pervasive under-investment in brand marketing, which is hurting companies’ growth prospects. That’s the clear and obvious conclusion from new research conducted for LinkedIn’s B2B Institute by our partners, the ad effectiveness...

  • LinkedIn Introduces Conversation Ads

    Engage Your Prospects in More Personal Ways with Conversation Ads

    March 17, 2020

    Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. Not only are people using these apps, but they’re being used more than three hours a day. On LinkedIn, we are also seeing a shift to more personal one-to-one conversations on our platform, where messages sent have...

  • Guiding Marketing Principles

    In This Together: Sharing Our COVID-19 Learnings

    March 16, 2020

    As a communications and marketing professional for over two decades, I’ve seen my fair share of crises. The COVID-19 crisis is unlike...

  • Irish Marketing Triumphs

    17 Brilliant Irish Marketing Triumphs

    March 15, 2020

    The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable...

  • LinkedIn APAC Water Cooler

    The Water Cooler: What's Resonating with Marketers in APAC

    March 15, 2020

    We’re back with our second APAC edition of The Water Cooler, focusing on what has changed in the engagements of senior marketers in...