Editor’s note: Mark your calendars and tune in to the first episode of 2U's LinkedIn Live series EDU: Live, which debuts on Wednesday, Feb. 24 at 3 pm (EST). Over the past year, conversations focused on racial diversity, inclusion and equity have gained traction at businesses across the globe. LinkedIn is also continuing its diversity and inclusion work as we...

You’ve got great products and services. You know that potential customers can benefit from what you’ve got to sell them. There’s just one problem: they don’t know who you are or what you have to offer. One of the biggest challenges for any company is getting the word out and gaining mindshare of customers in your target audience. So, how do you build brand...

Does the term “ABM” make your eyes sparkle or brows furrow? Account-based marketing (ABM) seems to have the uncanny ability to elicit a range of reactions from B2B marketers—excitement, optimism, scepticism, and everything else in between. We suppose that’s because, on one hand, marketers know that ABM can deliver powerful results but, on the other, the road to...