• 3 Keys to Driving Effective Commerce  For B2B Marketers

    3 Keys to Driving Effective Commerce For B2B Marketers

    May 13, 2019

    Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter “e” in front of the word commerce in most blog posts, articles, and virtually all websites.  There was a time when...

  • The Netflix Test: Tidying Up with Marie Kondo

    The Netflix Test: Tidying Up with Marie Kondo

    May 12, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog.  A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning TV shows that send coded messages about the future of marketing. When we compared notes, we found the shows we were spending hours...

  • I Heart ABM

    17 Insightful Quotes from LinkedIn’s I Heart ABM Event

    May 10, 2019

    Last month, about 150 account-based marketers gathered at LinkedIn’s San Francisco office for the second annual I Heart ABM Event. At the half-day event, marketers, experts, and the LinkedIn team discussed what the future holds for ABM. The conversation included Jann Schwarz of LinkedIn taking a deep dive into trends impacting ABM; a fireside chat with Nash...

  • Find all of the insight you need on The Sophisticated Marketer’s Content Hub

    All the Sophisticated Marketer content you need – all in...

    May 9, 2019

    What is a Sophisticated Marketer? It’s a marketer who understands the value of both fundamental marketing principles and new tactics...

  • Cisco Canada Succeeds with LinkedIn

    Cisco Canada Lowers Lead Generation Costs with LinkedIn...

    May 8, 2019

    Cisco is the worldwide leader in IT and networking. The company helps organizations of all sizes transform how people connect,...

  • Here’s Your Action Plan for Small Business Growth on LinkedIn

    Here’s Your Action Plan for Small Business Growth on...

    May 7, 2019

    How many times in your life—or maybe even this week—have you uttered, “There aren’t enough hours in the day”? For marketers and small...