• Woman at a desk with a tablet having a meeting

    Finding and Building B2B Competitive Advantage in a Post-COVID Marketplace

    September 10, 2020

    At U.S. companies of various size and in different industries, B2B leaders know their customers are facing economic uncertainty and pressure to preserve cash–but customers are still seeking unexpected opportunities to strengthen their position. Our new LinkedIn-Edelman collaborative survey of nearly 400 B2B executives in the U.S. was designed to highlight the...

  • Action Plan for Nonprofits on LinkedIn

    Uncover Tips and Examples to Drive Nonprofit Growth on LinkedIn

    September 10, 2020

    While nonprofits may have different operating structures than traditional businesses, they share many of the same core directives: They need to hire and retain quality talent. They need to market themselves and build awareness. They need to accomplish their objectives efficiently, within a finite budget. LinkedIn is a powerful tool for addressing each of these...

  • Taking the Long View

    Focusing on the Indirect Impact of Brand on Performance is Key

    September 9, 2020

    As part of the “Taking the Long View — Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann Martin Schwarz interviewed GVP and Chief Marketing Officer of Gartner Digital Markets, Kelly Hopping. Kelly has a direct view into how thousands of software and services companies are marketing to SMBs and how that has changed in...

  • Event for Account Based Marketing on LinkedIn

    Aiming to Succeed with Account Based Marketing? Here’s Why ...

    September 8, 2020

    “Choose your battles”' is an eternally sage piece of wisdom. If we’re constantly pursuing every opportunity and undertaking that...

  • Female Professional Making List at Desk

    What’s Trending: Make the List

    September 7, 2020

    There’s an elegant simplicity to the simple to-do list. It may not be as sophisticated as a diary, as substantial as a manual, or as...

  • Woman wearing a facemask standing outside her café

    AUNZ Advertising Effectiveness Rules

    September 3, 2020

    In June 2020, Australia announced it had officially entered into a recession for the first time in 29 years. With many marketers...