Reaching the right professionals is the key for any B2B marketing campaign. Over the last few months, our team at LinkedIn has been busy building more ways you can find the audience who grows your business. To help you keep track of it all, we’re recapping the latest advances in this blog post. This or that. You can now choose between ‘and’ or ‘or’ How do I...
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- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This guest post was contributed by Jason Miller, Head of Brand Marketing, Microsoft Advertising. Marketers are fascinated by decision journeys. We study a lot of different shaped funnels, flow charts and diagrams illustrating how buyers purchase the things they do. We’re fundamentally interested in the different factors that shape demand for our...
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The 2020 B2B Thought Leadership Impact Study confirmed with data what many of us have long assumed: Brands that succeed in building a culture of thought leadership have better reputations and higher sales figures. In other words, as my colleague Alex Rynne said in this five-step guide to creating high-impact thought leadership: “If you’re not leading, you’re...
- Topics:
- LinkedIn B2B Marketing
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Here’s a thought as Valentine’s Day approaches: When someone gives us a bad gift, we say, “Oh, well, it’s the thought that counts.” ...
- Topics:
- B2B Content Marketing
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The Academy Awards broadcast is tonight, so it’s fitting that we’re featuring a content marketer who borrows a lot from Hollywood. Jay...
- Topics:
- B2B Marketing Influencers
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At the beginning of the year, we highlighted seven of our favorite B2B marketing campaigns of 2019. To follow up, we’re diving deeper...
- Topics:
- B2B Content Marketing