• New Research Report: B2B Marketers Behind on Influencer Marketing

    New Research Report: B2B Marketers Behind on Influencer Marketing

    February 16, 2017

    Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends? Those are the questions we set out to answer in a recently published research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency, TopRank Marketing...

  • Guardrails on a Steep Road

    How to Create a Social Media Policy that Empowers Employee Advocacy

    February 16, 2017

    Imagine being at the top of a steep, winding mountain road. You’re pretty sure you can get to the bottom safely…but if you’re wrong it’s a steep drop and a sudden stop. You might take it way too slow, or you might decide not to make the trip. For many people, the thought of representing their company on social media causes that same level of anxiety and caution....

  • LinkedIn Survey Results

    You’ve told us what you want, what you really, really want

    February 15, 2017

    Last month, we asked readers of our blog to tell us about the content they’d like to see more of from LinkedIn Marketing Solutions in 2017. Thank you to everyone who took our quick survey telling us about the subjects you want us to cover – and how you would like us to cover them. You’ve given us a great basis for planning our blog strategy for this year. Now it...

  • The Agency Interview: 19 Questions With Koyi Wu

    The Agency Interview: 19 Questions With Koyi Wu

    February 15, 2017

    Koyi Wu is Head of Digital at OMD in Hong Kong. In the latest LinkedIn Agency Interview, Wu asserts that she prefers to view the world...

  • I've Got a Content Crush on You

    February 14, 2017

    Editor’s Note: This post is authored by Gaurav Nihalani, Campaign Manager at LinkedIn. Remember your first crush? You were so smitten...

  • We Asked 10 Happy Marketers What They Love Most about Their...

    February 14, 2017

    There’s a lot to love about being a modern marketer. Our profession is getting more creative and more technical at the same time. We...