Conversations on LinkedIn typically reflect what’s happening in the business world. In January and February, the top two hashtags on LinkedIn were #marketing and #leadership. So far in March, the top two hashtags are #coronavirus and #COVID-19. On LinkedIn the number of articles about coronavirus increased by 17X between February 1 and March 17. The biggest...
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- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing EMEA Blog. The biggest problem in B2B marketing is pervasive under-investment in brand marketing, which is hurting companies’ growth prospects. That’s the clear and obvious conclusion from new research conducted for LinkedIn’s B2B Institute by our partners, the ad effectiveness...
- Topics:
- LinkedIn B2B Marketing
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Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. Not only are people using these apps, but they’re being used more than three hours a day. On LinkedIn, we are also seeing a shift to more personal one-to-one conversations on our platform, where messages sent have...
- Topics:
- LinkedIn Marketing News
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As a communications and marketing professional for over two decades, I’ve seen my fair share of crises. The COVID-19 crisis is unlike...
- Topics:
- Thought Leadership
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The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable...
- Topics:
- B2B Content Marketing
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We’re back with our second APAC edition of The Water Cooler, focusing on what has changed in the engagements of senior marketers in...
- Topics:
- LinkedIn Marketing News