With the arrival of the new year, it’s a terrific time to take inventory of what did — and didn’t — work well for marketers in 2020. The good news is that people are online and engaging with content more than ever before. On LinkedIn alone, we’ve seen: Content shared across the platform was up almost 50% year-over-year 4X year-over-year increase in LinkedIn...

There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful capabilities, and for each, there are best practices for using, analyzing and optimizing. To help you ring in the new year and level up your LinkedIn marketing strategy, LinkedIn has created a new free online learning center, LinkedIn...

Editor's note: This post was written by Mike Menkes, Senior Vice President at Analytic Partners. Plans do not always go as expected. Business leaders have been starkly reminded of this reality, re-emphasizing the vital importance of scenario planning in a smart business strategy. Luckily, we now operate in a world where data and technology are empowering new...