• LinkedIn and UGC

    How to Leverage LinkedIn for User-Generated Content Marketing

    September 8, 2019

    When you’re in the market for something new, how do you decide which products to try? Chances are, you ask for referrals from people you trust. When friends or family members recommend something to us, we’re more apt to try it. Even online reviews from strangers tend to carry added sway, because they feel more objective and relatable than brand messaging or...

  • How to Crush Your First LinkedIn Live Stream, According to Hootsuite

    September 6, 2019

    Editor's Note: This post was authored by Christina Newberry, a freelance writer specializing in travel, lifestyle, and digital marketing. LinkedIn Live is just a few months old, making it a fresh and unexpected way to connect with your professional community and drive engagement. As an early adopter of live streaming on LinkedIn, Hootsuite has learned some key...

  • How Higher Ed Marketers Can Avoid the Cost Per Lead Trap

    How Higher Ed Marketers Can Avoid the Cost Per Lead Trap

    September 5, 2019

    As an Account Executive at LinkedIn working exclusively with Higher Education partners, I have observed the industry-wide trend of schools chasing the seemingly elusive competitive Cost Per Lead (CPL). But look no further!  We’ve figured out the formula for seeing that payoff when advertising on LinkedIn.*  First, you’re wise to be advertising on LinkedIn to...

  • The (Free) LinkedIn Learning Course for Marketing Mastery is Here!

    The Sophisticated Marketer's LinkedIn Learning Course is...

    September 4, 2019

    It’s back-to-school season! There’s no better time to embark on a journey to master your marketing approach on LinkedIn. Our brand new...

  • FFI finds advertising success on LinkedIn

    How First Finance Institute is Scoring High by Using...

    September 4, 2019

    First Finance Institute (FFI) came online in 2014 to offer busy professionals around the world an anywhere, anytime opportunity to...

  • B2B marketing conferences

    10 B2B Marketing Conferences You Can’t Miss in the Next 12 ...

    September 3, 2019

    Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea...