In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences,...
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- Topics:
- Sales and Marketing
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Editor's Note: This guest post was contributed by Barry Feldman, Owner, Feldman Creative. Here’s a dangerous supposition I encourage you not to make: Though B2C sales are moving online more each day the same doesn’t hold true for B2B. It’s not an uncommon line of thinking, but it’s seriously flawed. Subscribing to it could cost your business dearly. Yes, B2B...
- Topics:
- B2B Content Marketing
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Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about what it takes to build a brand. You have Chief Brand Officers, brand teams, brand identity designers, marketing teams, sales teams, and a slew of other people whose work and decisions affect the brand-building process. Each has a...
- Topics:
- B2B Content Marketing
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The thief of time has come. We’re powerless to stop it. On Sunday morning at 2 a.m., we lost an hour of sleep to daylight savings time...
- Topics:
- Marketing Trends
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“Marketing is no longer about handing your marketing budgets to a swanky Madison Avenue ad agency and hoping they create brilliant...
- Topics:
- B2B Marketing Influencers
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International Women’s Day is a celebration of the societal, political, cultural, and economical accomplishments of women around the...
- Topics:
- LinkedIn Marketing News