It’s easy to slip into thinking that marketing is about attracting attention. We’re building awareness. We’re generating demand. We should be getting in front of as many relevant eyeballs as we can.  So we set metrics based on those goals: How many people’s attention did we get? The problem is, getting attention is only part of the equation. What happens once...

Editor’s Note: This guest post was contributed by Nate Nicely, Global Communications and Brand Strategy Manager, iProspect. A version of this post originally ran on the iProspect blog. LinkedIn has quickly evolved from a social networking site for business professionals to becoming a key brand and performance platform for iProspect — both for the iProspect...

Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often than not, marketers love and need music throughout their working day. You see, the right song can be the key to getting that to-do list ticked off. The right track can inspire that nugget of thought that turns into a great...