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    How 2U Celebrates Black History Month All Year Long

    February 17, 2021

    Editor’s note: Mark your calendars and tune in to the first episode of 2U's LinkedIn Live series EDU: Live, which debuts on Wednesday, Feb. 24 at 3 pm (EST). Over the past year, conversations focused on racial diversity, inclusion and equity have gained traction at businesses across the globe. LinkedIn is also continuing its diversity and inclusion work as we...

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    Building Brand Awareness on LinkedIn: 5 Tips from the Marketing Lab

    February 16, 2021

    You’ve got great products and services. You know that potential customers can benefit from what you’ve got to sell them. There’s just one problem: they don’t know who you are or what you have to offer. One of the biggest challenges for any company is getting the word out and gaining mindshare of customers in your target audience. So, how do you build brand...

  • The Marketer's Framework for ABM Success Illustration

    Your Guided Journey to Account-Based Marketing (ABM) Success on LinkedIn

    February 15, 2021

    Does the term “ABM” make your eyes sparkle or brows furrow? Account-based marketing (ABM) seems to have the uncanny ability to elicit a range of reactions from B2B marketers—excitement, optimism, scepticism, and everything else in between. We suppose that’s because, on one hand, marketers know that ABM can deliver powerful results but, on the other, the road to...

  • Return to Growth 2021 Magazine Out Now

    Return to Growth 2021 Magazine Out Now

    February 12, 2021

    Editor's Note: A version of this post originally ran on the LinkedIn EMEA blog. Few could have predicted how profoundly the business...

  • Harness.io Automates Its Free Trial Offer With LinkedIn and Zapier Illustration

    How Harness.io Automates Its Free Trial Offer With LinkedIn...

    February 12, 2021

    San Francisco-based Harness.io is provides an intelligent software delivery platform that enables engineers to deliver software faster...

  • 3 Traits of Engaging B2B Creative

    The Thumb Stopper: 3 Traits of Highly Engaging B2B Creative

    February 11, 2021

    In the world of entertainment, a “show stopper” refers to a performance or scene so outstanding that it receives a prolonged round of...