• Employee Marketing

    The Critical Audience That Too Many Marketing Campaigns Ignore

    June 14, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing EMEA Blog. I bet you that I can name one of the most important audiences for your next marketing campaign. I may not know which business you work for, or what your particular marketing objectives are. However, I do know that there is almost certainly one very well-defined group of people who...

  • Getting and Keeping Buyers’ Attention in the Age of “OK Google”

    Getting and Keeping Buyers’ Attention in the Age of “OK Google”

    June 13, 2018

    Editor's Note: This post was contributed by Uberflip Co-Founder, CMO & President, Randy Frisch. There’s been a huge shift in my house. Just three years ago I brought home a Sonos player. My son thought it was the coolest thing and before I knew it the black cube had found a home in his room. It wasn’t long until my daughter needed one too and the house was...

  • LinkedIn Carousel Ads

    Introducing Carousel Ads on LinkedIn

    June 12, 2018

    In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Getting your brand to stand out amid the noise is a challenge, but these connections can create more memorable experiences and keep your brand top of mind. Today, we’re excited to announce carousel for Sponsored Content, a new way to tell your...

  • B2B eCommerce

    3 Reasons Why eCommerce Matters More Than Ever for B2B...

    June 11, 2018

    Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce...

  • Tomer Cohen

    The 19 Best Marketing Quotes from ANA Masters of B2B

    June 10, 2018

    About 500 marketers gathered in Chicago earlier this week for the ANA’s B2B Masters of Marketing Conference. The three-day event...

  • Packed Soccer Stadium

    What’s Trending: Marketing GOOOOOAAAALS!

    June 8, 2018

    Soccer is in many ways a complex game, full of intricacies, varied techniques, and specialized rules. In another respect, though, it’s...