• A woman is seated alone in a university library at a table working on a laptop device.

    3 Lasting Tenets for Higher Education Marketers

    January 14, 2021

    With the arrival of the new year, it’s a terrific time to take inventory of what did — and didn’t — work well for marketers in 2020. The good news is that people are online and engaging with content more than ever before. On LinkedIn alone, we’ve seen: Content shared across the platform was up almost 50% year-over-year 4X year-over-year increase in LinkedIn...

  • LinkedIn Marketing Labs illustration

    LinkedIn Marketing Labs: All-New On-Demand Learning Center for Advertising on LinkedIn

    January 13, 2021

    There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful capabilities, and for each, there are best practices for using, analyzing and optimizing. To help you ring in the new year and level up your LinkedIn marketing strategy, LinkedIn has created a new free online learning center, LinkedIn...

  • Woman putting briefcase on table

    Using Scenario Planning to Protect Your Marketing Plan

    January 12, 2021

    Editor's note: This post was written by Mike Menkes, Senior Vice President at Analytic Partners. Plans do not always go as expected. Business leaders have been starkly reminded of this reality, re-emphasizing the vital importance of scenario planning in a smart business strategy. Luckily, we now operate in a world where data and technology are empowering new...

  • Woman working from home, typing on laptop

    How Financial Services Brands Can Create Breakthrough...

    January 11, 2021

    It’s a unique moment for marketers in the financial services industry, to say the least. We’re nine months into a global pandemic that...

  • Woman sitting on couch, feet up on table, drinking coffee, looking at a laptop

    B2B Video Marketing in 2021: The Top Trends

    January 11, 2021

    Editor’s note: This post was contributed by Michael Block, VP Client Success at QuickFrame. QuickFrame is a LinkedIn Marketing Partner...

  • Content Consumption Changed During the WFH Rush. What It...

    January 6, 2021

    Editor's note: this post was authored by Tsvetan "T." Tsvetkov, SVP of Marketing Effectiveness at Nielsen. Can you recall another...