• LinkedIn Audiences

    More Ways LinkedIn Can Help You Find the Audiences to Grow Your Business

    February 13, 2020

    Reaching the right professionals is the key for any B2B marketing campaign. Over the last few months, our team at LinkedIn has been busy building more ways you can find the audience who grows your business. To help you keep track of it all, we’re recapping the latest advances in this blog post. This or that. You can now choose between ‘and’ or ‘or’  How do I...

  • LinkedIn Microsoft Marketing

    It’s Time to Triangulate Marketing’s Demand Signals

    February 12, 2020

    Editor's Note: This guest post was contributed by Jason Miller, Head of Brand Marketing, Microsoft Advertising.  Marketers are fascinated by decision journeys. We study a lot of different shaped funnels, flow charts and diagrams illustrating how buyers purchase the things they do. We’re fundamentally interested in the different factors that shape demand for our...

  • Thought Leadership on LinkedIn

    7 Examples of Powerful Thought Leadership on LinkedIn

    February 11, 2020

    The 2020 B2B Thought Leadership Impact Study confirmed with data what many of us have long assumed: Brands that succeed in building a culture of thought leadership have better reputations and higher sales figures.  In other words, as my colleague Alex Rynne said in this five-step guide to creating high-impact thought leadership: “If you’re not leading, you’re...

  • marketing trends LinkedIn

    What’s Trending: It’s the Thought that Counts

    February 10, 2020

    Here’s a thought as Valentine’s Day approaches: When someone gives us a bad gift, we say, “Oh, well, it’s the thought that counts.” ...

  • Jay Acunzo content marketing

    Sunday Matinee: Making Growth Happen, Part 10

    February 9, 2020

    The Academy Awards broadcast is tonight, so it’s fitting that we’re featuring a content marketer who borrows a lot from Hollywood. Jay...

  • B2B Campaign Spotlight: Gong.io Drives Engagement with...

    February 6, 2020

    At the beginning of the year, we highlighted seven of our favorite B2B marketing campaigns of 2019. To follow up, we’re diving deeper...