• Marketing Book Worth a Look: Marketing Rebellion

    January 16, 2020

    According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following bold assertions: The sales funnel is gone Advertising is missing the mark Loyalty is a myth Engagement doesn’t matter These alarming revelations were the impetus for Mark’s new book, Marketing Rebellion: The Most Human Company Wins...

  • New on LinkedIn Pages

    What’s New with LinkedIn Pages: Helping You Humanize Your Brand

    January 15, 2020

    Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects and employees. That’s why we’re constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who...

  • Higher Ed Marketers Are Losing the Last Click War. Here Are 3 Ways You Can Reclaim Your Value

    January 14, 2020

    As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies. We spend countless hours combing through data to uncover any potential advantage. We labor over minor copy iterations to squeeze out a few more clicks. And when we’re asked to bottom line it all into a last-click cost per...

  • Slow Down When Measuring ROI

    A Top B2B Marketing Priority for 2020: Slow Down When...

    January 13, 2020

    How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over...

  • Creating a Strong LinkedIn Profile

    Sunday Matinee: Making Growth Happen, Part 6

    January 12, 2020

    We asked Bernie Borges, CMO of Vengreso, this question: "What should B2B marketers start doing tomorrow if they're not already doing...

  • Marketing Internship

    9 Unconventional Ways to Get the Most Out of Your Marketing...

    January 10, 2020

    Editor's Note: This guest post was contributed by Mara McLean, who is no longer an intern — she's now a Marketing Specialist at...