As social media sites restrict organic access and filter news feeds, socially active employees can be the key to extending your brand reach. The term employee advocacy refers to a strategic, sustained program that empowers and inspires employees to share on their own networks, on the brand’s behalf. Odds are most of your employees are already active on social...

Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information. Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing...

This year at the Cannes Lions Festival of Creativity, as in recent years, the world’s most influential technology companies — ranging from Twitter and Pinterest to Oracle and Microsoft — have a marketing presence along the Croisette, the avenue that hugs the beach in Cannes. At first glance, it may seem odd that the tech sector has such a strong and visible...