For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right now. And there is no ignoring the elephant in the room: Content and engagement trends from the LinkedIn platform indicate that today’s evolving world of work and the related sub-topics stemming from it are what professionals are...
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- Topics:
- B2B Content Marketing
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The current crisis has reduced the size of marketers’ tactical toolkit. In-person events are off the table, and people seem less interested in product-pushing advertising. For all of these reasons and more, content marketing is emerging as 2020’s most valuable tactic. People need advice, information, and entertainment. The best content can combine all three....
- Topics:
- Marketing Trends
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Editor's Note: Melanie Deziel is Founder of StoryFuel and Author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We are all continuing to adjust to major changes in routines, behaviors, and workspaces. In step with this new reality, marketers must adapt their messaging, so that it’s both contextually aware and continues to drive engagement...
- Topics:
- Education Marketing
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As businesses around the world adjust to the “new abnormal,” we understand that one of the biggest adjustments you’ve had to make is...
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What will B2B marketing look like after the height of the current crisis has passed? It won’t be as simple as returning to our...
- Topics:
- Marketing Trends
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At LinkedIn, our mission is to connect the world’s professionals to help them become more productive and successful. But our mission...
- Topics:
- Education Marketing