• 15 Quotes to Inspire Purpose-Driven Marketing

    September 13, 2018

    The last few weeks in the marketing universe have been both exciting and contentious. Nike’s choice to select Colin Kaepernick as the face of its new advertising campaign drew widespread global support. But it also garnered criticism from some for its bold commentary on social justice. No matter a marketer’s stance on the Kaepernick debate, Nike’s move calls...

  • lead generation b2b u

    What is Lead Generation: Strategy and Best Practices

    September 12, 2018

    Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. It’s an extremely important topic with vital implications, so we’re giving it the attention it deserves. Read on to learn about all things B2B lead generation — what it is, why it matters, and how to get it right in the modern digital...

  • #KidsExplainData

    How to Do B2B Marketing Right

    September 11, 2018

    Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no wonder they can be so creative! But now more than ever, B2B brands are giving B2C counterparts a run for their money. And they’re doing it with a level of skill that’s truly impressive. So when we see a B2B campaign that inspires...

  • LinkedIn Dynamic Ads

    Introducing LinkedIn Dynamic Ads in Campaign Manager

    September 10, 2018

    As marketers, you know that creating personalized experiences for your audience is more important than ever. Business decision-makers...

  • Content Marketing World Quotes

    15 Insightful and Inspiring Quotes from Content Marketing...

    September 9, 2018

    The best conference sessions are like the best content marketing: They both provide useful information and are captivating at the same...

  • What’s Trending: An Eventful Week

    September 7, 2018

    We marketers like to think we’re busier than other professionals. Maybe we’re right. Maybe we’re flattering ourselves. But this week,...