• Love Story

    Sponsored Content + Sponsored InMail: A Love Story

    October 17, 2017

    You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual conversation, but managers and decision-makers need cold, hard proof that your digital efforts are paying dividends. We know your LinkedIn advertising needs to bring back a strong ROI, which is why we’ve introduced a new measuring tool...

  • Marketing Optimization

    5 Ways Winning Marketing Teams Optimize Their Performance

    October 17, 2017

    Editor's Note: This guest post was contributed by Jocelyn Brown, VP Customer Success at Allocadia. If you were asked to name the No. 1 marketing initiative for global businesses, what would you say? Lead generation? Brand awareness? Customer-centricity? You’d be close… But according to Forrester Research, the top priority for marketing within global...

  • Funny Marketing

    Makes Me Laugh: Funny B2B Marketing Campaigns We Can Learn From

    October 16, 2017

    Not every brand can or should generate knee-slapping reactions from its audience. Humor comes in many forms, and the difference maker in a winning B2B marketing campaign can be a tiny grin, a wry smile, or even one of those quick nasal exhales, whatever they’re called. In other words, B2B marketers don’t need to be Jerry Seinfeld to amuse an audience. That said,...

  • Social Media Marketing

    Three Reasons You Can’t Ignore Social Media

    October 16, 2017

    The social media landscape can be a tricky one for B2B marketers to navigate. On one side: cat videos and political memes. On the...

  • Avoid Panel Sessions

    Why to Avoid Panel Sessions at Conferences

    October 15, 2017

    I’ve been to a lot of conferences this year, marketing and otherwise. I’ve been from Cleveland to Cannes and points in between to...

  • It Movie

    The “It” Factor: Tap Into Nostalgia for Maximum Marketing...

    October 14, 2017

    Historically speaking, movie remakes and sequels perform really well at the box office. In fact, 33 of the 50 highest grossing movies...