• The Very Real Benefits of Account-Based Marketing

    May 17, 2017

    Jewel delivered the keynote address to kick off Sirius Decisions 2017 Summit in Las Vegas. (I feel I must pause here to say, yes, that Jewel, the singer of “Who Will Save Your Soul” and other hits). Jewel opened her keynote with a striking a cappella version of “Somewhere Over the Rainbow.” While lyrics of that song venture into a fantasy world, the rest of the...

  • LinkedIn Sophisticated Marketer's Sessions

    Announcing Sophisticated Marketer's Sessions: Part 1

    May 16, 2017

    Here on the LinkedIn Marketing Solutions blog, we like to focus on quick, informative posts that help you improve your marketing efforts. Whether it’s brief takeaways from marketing conferences or inspiring case studies, we want to provide value fast. Give us ten minutes and we’ll get you back to work with new ideas to try and best practies to implement. But we...

  • Will AR, VR, or AI Hold the Most Promise for B2B Marketers?

    May 16, 2017

    There is an intelligent robot in my kitchen. It’s invisibly connected to thousands of supercomputers and the vast library of all human knowledge. All I have to do is ask it questions, in plain speech, and it replies nearly instantly. I ask it to check the weather before I go outside, and sometimes to stream music. The only thing more striking than how quickly...

  • 7 Can’t Miss Sessions at SiriusDecisions 2017

    May 15, 2017

    Headed to the SiriusDecisions 2017 Summit in Las Vegas? So are we. A quick browsing of the Summit’s sessions and events can quickly...

  • Listen to Your Mother

    May 14, 2017

    Listen to your mother: That’s good advice (especially on Mother’s Day). Mothers are full of wisdom, and the more mothers and the more...

  • Punch

    What’s Trending: Facts or Feelings? Why Marketing Needs Both

    May 12, 2017

    It’s easy to think of data and emotion as two opposite—or at least largely incompatible—entities. On the one hand, you have cold, hard...