Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the last of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...

There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall on Sales and Marketing. Both teams want high quality leads that convert (ideally within an expedited Sales cycle) into closed won revenue. LinkedIn’s research reveals that 87 percent of Sales and Marketing leaders believe that...

Editor’s Note: This post was co-written by Naomi Fink, a LinkedIn Account Executive. Adult learners — including graduate, online, and adult degree completion students — are notoriously difficult for higher education marketers to reach and identify. Unlike traditional undergraduate students, universities can’t pinpoint the exact moment in time when adult learners...