• Woman sitting on couch playing video game.

    Level Up Your Marketing Strategy With Gamers on LinkedIn

    October 19, 2020

    With professional, personal, and family lives intersecting like never before, people are seeking new digital spaces for entertainment, creativity, and connection. This surge in demand has led to far greater amounts of time and money spent on gaming, as the pandemic accelerates time spent on consoles, computers, phones, and tablets. In the United States alone,...

  • Man on phone sitting in front of window on a rainy day looking at laptop

    Retargeting Gets Results: Examples of This Proven Tactic in Action

    October 16, 2020

    The next time Gartner updates their B2B buying journey illustrative, they might consider adding a concierge service for marketers. With 36 arrows pointing every which direction, the graphic makes it clear that, try as you may, you just never know what those B2B buyers will do next. While it pays for marketers to be meticulous, trying to account for every...

  • Woman looking at phone outside alone

    Does Sponsored Content Work on Social Media? What the Numbers Say

    October 15, 2020

    Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got beautiful images, and the copy that describes the beaches, the history, the attractions, and the food is both engaging and informative. Maybe that should be your next vacation destination? Looking closer, you see a disclaimer in small...

  • A woman sitting in a chair at a desk working on her laptop in an office overlooking the city.

    How the LinkedIn Audience Network Helps Scale Your Message ...

    October 14, 2020

    Scaling your campaigns while staying relevant with prospects can feel like a moving target. Prospects and buyers are engaging with...

  • Live With Marketers: Alex Rynne, Tusar Barik, Joe Kingsbury

    How Should You Engage Customers Right Now? Join Live With...

    October 13, 2020

    The world is different, the business environment is different, and the things people care about are different. These are simple facts...

  • Man working in an office on a laptop

    What’s Trending: Make “Practice” Your Best Practice

    October 12, 2020

    When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get —...