• Employee Advocacy

    How to Identify and Empower Your Company’s Social Media Champions

    June 22, 2017

    As social media sites restrict organic access and filter news feeds, socially active employees can be the key to extending your brand reach. The term employee advocacy refers to a strategic, sustained program that empowers and inspires employees to share on their own networks, on the brand’s behalf. Odds are most of your employees are already active on social...

  • LinkedIn Company Pages Playbook Cover

    Introducing the LinkedIn Company Pages Playbook

    June 21, 2017

    Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information. Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing...

  • Cannes Lions Festival of Creativity 2017

    The Intersection of Technology and Creativity Dominates Discussion at Cannes Lions

    June 21, 2017

    This year at the Cannes Lions Festival of Creativity, as in recent years, the world’s most influential technology companies — ranging from Twitter and Pinterest to Oracle and Microsoft — have a marketing presence along the Croisette, the avenue that hugs the beach in Cannes. At first glance, it may seem odd that the tech sector has such a strong and visible...

  • LinkedIn Targeting Tips

    The LinkedIn Targeting Combos Driving ROI

    June 20, 2017

    Note: A version of this post originally appeared on the LinkedIn Marketing Solutions EMEA blog.  When you first start targeting B2B...

  • Millennial looking at phone

    4 Lessons From Deloitte’s 2017 Millennial Survey

    June 20, 2017

    Millennials have a reputation for demanding more from employers and embracing riskier entrepreneurial roles. But the numbers tell a...

  • Summer Reading List

    Your Summer Reading List: 25 Must-Read Marketing Books

    June 19, 2017

    When summer rolls around, we are all looking for an excuse to sit out under the sun. What better than reading a book that pulls you in...