• How to Create an A/B Testing Strategy for Your LinkedIn Ads

    January 13, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. With Linkedin’s Campaign Manager tool, you can learn how to reach the right audience by promoting the same posts against different audiences. A true A/B test is a test that changes one variable at a time to see if it...

  • Lighting a match

    What’s Trending: Start Something Big

    January 13, 2017

    The first full work week after the holidays can be tough. The pretty lights are gone, the cookies are just memories and crumbs, and your to-do list is probably in dire need of attention. It’s time to rise up from the holiday hibernation and start something big. You have the potential to make it happen. Opportunities are all around you. Will you drive higher...

  • Selecting Compelling Assets for Your LinkedIn Sponsored Content Campaigns

    January 12, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. Selecting high-quality, relevant creative assets to showcase to your audience is an important part of ensuring that your Sponsored Content campaigns perform well. Before settling on an asset to promote, ask yourself the...

  • LinkedIn Secret Sauce

    Introducing Secret Sauce: How LinkedIn uses LinkedIn for...

    January 11, 2017

    At LinkedIn Marketing Solutions, one of the most powerful marketing channels that we have at our disposal is, well, LinkedIn! We bring...

  • How to Build an Effective LinkedIn Editorial Calendar

    January 11, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • LinkedIn Edelman

    The Power of Content Franchises and Other Lessons Marketers...

    January 10, 2017

    The entertainment industry, as demonstrated by the rise of Pandora and Spotify in music and the proliferation of brilliant television...