• LinkedIn Water Cooler Series

    The Water Cooler: The Future of Work, Post-Vaccine

    March 30, 2021

    There are now more than 740 million LinkedIn members who use our platform to engage with one another and discuss content that’s important to them — inside and outside the office. In this quarterly edition of the Water Cooler, we’re taking a deeper dive into the articles that are receiving the most engagement — comments, shares, and likes — from marketing leaders...

  • Alex Rynne, Amber Naslund, Lee Odden

    Learn Why and How Executives Should Become Active on Social Media

    March 29, 2021

    During this time of duress, people are looking to businesses for reliable information and guidance. More specifically, people are looking to the leaders of these businesses. The latest Edelman Trust Barometer report found businesses are currently the most trusted institution (compared to government, media, and NGOs), and also found that 86% of people expect CEOs...

  • James Birdsall

    Startup Spotlight Growth Series: XANT

    March 26, 2021

    LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our Growth Series — an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, the perspectives shared here will...

  • Shama Hyder

    Here’s Why Every B2B Company Needs to Get on the Influencer...

    March 25, 2021

    Editor’s note: This guest post was contributed by Shama Hyder, CEO of Zen Media. B2B companies must start pursuing influencer...

  • A smiling man sitting at a table with his laptop open, cell phone on the table.

    In Defense of ‘Vanity’ Metrics

    March 24, 2021

    At the risk of revealing my age, when I was a kid, I jumped out of bed on Saturday mornings to watch cartoons. On the screen were...

  • Luvvie Ajayi Jones

    Luvvie Ajayi Jones: Don’t Let Fear Stand in the Way of...

    March 23, 2021

    Content creator Luvvie Ajayi Jones is having a moment. Behind Luvvie’s rise is her new book “Professional Troublemaker: The Fear...