• A woman sitting outside on park bench with her computer on her lap and phone in hand while wearing headphones. A large tree shades the area she seated in.

    The State of B2B Content Marketing: What You Need to Know (New CMI Research)

    November 13, 2020

    Of the many hats worn by a B2B marketer, "change agent" is among the most valued. As primary links between a brand and its audience, we need to understand what's happening around us, analyze the impact and implications, and adapt business strategies in nimble fashion. That's one reason B2B marketers tend to keep a close eye on trends and research – we can't...

  • In Good Company -- EDU Virtual Event: The New Wave of Students

    Engaging and Activating the New Wave of Students in Higher Ed

    November 12, 2020

    For adult learners, the time is now. New research shows that interest among professionals in pursuing higher education is up considerably, with a new wave of students actively researching and weighing their options. This brings with it a mixture of excitement and uncertainty. Marketers in higher ed have a unique opportunity to guide and assist prospective...

  • We discovered two measurement issues. Here’s how we’re making it right.

    November 12, 2020

    We are committed to the transparency and integrity of our ads products. This commitment guides us as we improve our offerings and systems to help ensure we maintain a trusted platform. This also means that when something goes wrong, we address it. In August, our engineering team discovered and then subsequently fixed two measurement issues in our ads products...

  • Illustration: Adobe Exceeds Expectations for Digital Event Registrations With LinkedIn

    Adobe Exceeds Expectations for Digital Event Registrations ...

    November 11, 2020

    The marketing that you do for a live event is not at all the same as the marketing that you do for an online event. We used a lot of...

  • Live with Marketers: Headshots of participants

    Supercharge Your B2B Marketing Strategy With ABM

    November 10, 2020

    Marketers are adaptable by nature. We love to experiment, optimize, discover new best practices and keep refining them. Stagnation is...

  • Woman smiling alone in a meeting room

    How to Influence the C-Suite With Thought Leadership Content

    November 9, 2020

    There’s an age-old saying in sales that goes like this: Get to power. It’s based on the idea that unless you’re working directly with...