• The (Free) LinkedIn Learning Course for Marketing Mastery is Here!

    The Sophisticated Marketer's LinkedIn Learning Course is Here!

    September 4, 2019

    It’s back-to-school season! There’s no better time to embark on a journey to master your marketing approach on LinkedIn. Our brand new LinkedIn Learning course, Marketing on LinkedIn: The Sophisticated Marketer's Guide, serves as a full syllabus for sophistication when it comes to building brand awareness, engaging your audience, and generating quality leads on...

  • FFI finds advertising success on LinkedIn

    How First Finance Institute is Scoring High by Using LinkedIn to Engage Prospective Learners

    September 4, 2019

    First Finance Institute (FFI) came online in 2014 to offer busy professionals around the world an anywhere, anytime opportunity to upskill themselves and earn a career-boosting finance certificate from the likes of Columbia Business School, The Wharton School, UNC Kenan-Flagler and HEC Paris. As more people embrace lifelong learning, interest runs high, but the...

  • B2B marketing conferences

    10 B2B Marketing Conferences You Can’t Miss in the Next 12 Months

    September 3, 2019

    Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea how it would work, but I imagine big lights flickering with every new promising connection, or fresh perspective, or game-changing idea – kind of like the scoreboard at a Golden State Warriors game.  You could even compare data...

  • What’s Trending: The Wide World of Content Marketing

    September 2, 2019

    With Content Marketing World upon us this week, I find myself thinking about how fitting the event’s name is. Yes, the entirety of the...

  • Live with Marketers takes Content Marketing World

    Live with Marketers takes Content Marketing World

    August 30, 2019

    Pack your bags - we’re taking our award-winning Live with Marketers show on the road! Next stop: Content Marketing World. Hosted in...

  • A Marketer’s Roadmap to Engaging Software Buyers

    A Marketer’s Roadmap to Engaging Software Buyers

    August 29, 2019

    The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help...