• New to LinkedIn Pages

    What’s New With LinkedIn Pages: "My Company" Tab, "Events" Tab, and View Page Followers

    September 2, 2020

    In these times, communication and connection are critical to the well-being of your employees and community. After half a year of adjusting to the pandemic and remote working, you’ve shared stories about the struggles your employees have had staying engaged with your organization and with each other. In fact, according to a recent Glint survey, as the pandemic...

  • Two woman looking at a mobile phone

    Accelerate Your Brand and Demand Goals with LinkedIn’s New Playbook

    September 1, 2020

    Each day, millions of marketers face the challenge of balancing “brand building” with “generating more leads.” This balance can sometimes cause marketers to choose one over the other, but why do we need to make this tradeoff? A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and...

  • woman wearing a medical mask looking at a phone

    Putting Customer Experience First: Standing Out from the Crowd

    September 1, 2020

    Coronavirus has changed the world and how we think about healthcare, forcing a radical rethink of what customer experience means in a rapidly changing – and increasingly digital – landscape. It has never been easy for healthcare companies to deliver the customer-centric experience that people desire – and today, demand. The journey is fragmented, with an array...

  • Nurse

    LinkedIn: Advancing Healthcare Marketing in a New World

    September 1, 2020

    Even before the pandemic struck, healthcare marketing was at a turning point. Challenged by rising costs, evolving consumer...

  • What’s Trending: Who Tells Your (Brand’s) Story?

    August 31, 2020

    “Let me tell you what I wish I’d known, when I was young and dreamed of glory. You have no control who lives, who dies, who tells your...

  • Man working alone in a café

    Why Conversation Ads Are the Lead Gen Engine B2B Startups...

    August 28, 2020

    If you ask ten B2B startup marketers about their growth strategy, you get ten different answers. Before joining LinkedIn, I spent five...