• Higher Ed Marketers Are Losing the Last Click War. Here Are 3 Ways You Can Reclaim Your Value

    January 14, 2020

    As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies. We spend countless hours combing through data to uncover any potential advantage. We labor over minor copy iterations to squeeze out a few more clicks. And when we’re asked to bottom line it all into a last-click cost per...

  • Slow Down When Measuring ROI

    A Top B2B Marketing Priority for 2020: Slow Down When Measuring ROI

    January 13, 2020

    How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over during those meetings that tend to happen when the calendar comes full circle.  These can be energizing times. Hope abounds when the marketing team collectively comes up for air and takes a step back for a hot second. But if you’...

  • Creating a Strong LinkedIn Profile

    Sunday Matinee: Making Growth Happen, Part 6

    January 12, 2020

    We asked Bernie Borges, CMO of Vengreso, this question: "What should B2B marketers start doing tomorrow if they're not already doing it today?" Bernie, whose company teaches salespeople digital selling methods and who is a marketer himself, answered the question from the point-of-view of both a salesperson and a marketer. A big believer in the power of LinkedIn...

  • Marketing Internship

    9 Unconventional Ways to Get the Most Out of Your Marketing...

    January 10, 2020

    Editor's Note: This guest post was contributed by Mara McLean, who is no longer an intern — she's now a Marketing Specialist at...

  • The VARs Mindset Shift: A Guide for Channel Marketers

    The VARs Mindset Shift: A Guide for Channel Marketers

    January 9, 2020

    Channel marketers at value-added resellers (VARs) know there’s a better way to structure partner marketing plans. Campaigns are often...

  • What's Next in B2B Marketing

    So Long, 2010s: Reflecting on a Decade in Marketing and...

    January 8, 2020

    Editor's Note: This post is part of an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off the...