• Man holding a baby while working from home

    How Marketers Can Turn Challenges of Change into Opportunities

    July 23, 2020

    The pessimist sees a problem. The optimist sees an opportunity. The realist sees both. There’s no doubt that the current climate brings many unforeseen challenges to bear for marketers, testing our mettle. But there are also opportunities to apply our skills and prove our value in all new ways. As the conduits between brands and their communities, marketers can...

  • Turning In-person Events into Virtual Events on LinkedIn

    Here’s Your Guide to Turning In-Person Events into Virtual Experiences on LinkedIn

    July 21, 2020

    We recently surveyed hundreds of marketers and asked about their greatest anticipated challenges in the coming months. The second-most common answer, behind weathering budget cuts, was switching in-person to virtual events. Our new guide, Turning In-Person Events into Virtual Experiences on LinkedIn, aims to help you overcome this emerging challenge by walking...

  • Woman working at desk at home with dog on her lap

    What’s Trending: Get Proactive With Planning

    July 20, 2020

    Suddenly, we’re halfway through the year. Even as individual days and weeks seem to stretch on forever, we’re well into Q3. The headlong rush to the end of the year has begun — before we know it, 2020 will be in our rearview mirror. Now is a good time to pause, take stock, and plan for the rest of the year and the start of 2021. The uncertainty and upheaval of...

  • Happy man video conferencing on laptop at home

    Boost Your Virtual Event By Taking These Actions Before,...

    July 17, 2020

    There’s no evidence to suggest Marketoonist Tom Fishburne was referring to events when he said “the best marketing doesn’t feel like...

  • Woman working alone at a desk

    7 Truths About ABM That Marketers Should Know

    July 16, 2020

    It is hard to find a B2B marketer today that has not implemented, or at least considered, ABM practices in their strategies. ABM is...

  • Woman working alone in an office smiling at her computer

    Is Targeting More Important than Reach for Marketers?

    July 15, 2020

    Years before creating the world’s largest hedge fund, the team at Bridgewater Associates had a big decision to make. They could remain...