• A female student sitting at a library desk focused on her computer. Another male student is seen in the background studying.

    Mastering the Mid-Funnel: How One School Measured Its Way to Success With LinkedIn

    May 7, 2021

    One of the largest, online universities in the country watched enrollment across its colleges nearly double over the past six years. Even as a pioneer in online education, the school needed to stay competitive through a savvy and integrated mix of brand-building, mid-funnel engagement, and lead generation. But it can be challenging for higher education marketers...

  • Woman sitting down in front of computer, typing

    Put Your Content In Front of an Audience Ready To Do Business

    May 6, 2021

    Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more important than it does right now. Growth over the next year will depend on inspiring those ready to do business – and inspiring as many of them as possible. Content is a proven vehicle for both engaging attention and building trust around...

  • A woman's hands working on a laptop on a wooden desk. Notes and mobile device are lying on the desk as well.

    Terminus Introduces New and Improved LinkedIn Marketing Solutions Integration

    May 5, 2021

    A few years ago, Terminus noticed that more and more B2B companies wanted to incorporate LinkedIn ads as a core pillar of their account-based marketing strategy. Go-to-market teams wanted an easy, integrated way to engage their most important accounts on LinkedIn’s trusted, professional platform, so Terminus integrated with LinkedIn ads back in 2018 to meet this...

  • Examples of brilliant B2B ad creative

    B2B Isn’t Boring. It’s Brilliant.

    May 4, 2021

    B2B Marketers, it’s time to assume your final form. Which stage of the evolution are you at right now? I’d wager very few B2B...

  • Portrait of small business owner holding a small crate of ginger looking to camera

    LinkedIn Tools and Features That Fuel Small Business Growth

    May 3, 2021

    Waste is bad in any business setting. For small businesses, running on lean margins against ambitious growth goals, waste is anathema....

  • Young woman working from home

    6 Things to Live by as Marketers in a World Where Taking a ...

    April 30, 2021

    As a marketer, one of the best recent events I experienced was led by writer, comedian, and activist Baratunde Thurston, author of...