There are now more than 740 million LinkedIn members who use our platform to engage with one another and discuss content that’s important to them — inside and outside the office. In this quarterly edition of the Water Cooler, we’re taking a deeper dive into the articles that are receiving the most engagement — comments, shares, and likes — from marketing leaders...

During this time of duress, people are looking to businesses for reliable information and guidance. More specifically, people are looking to the leaders of these businesses. The latest Edelman Trust Barometer report found businesses are currently the most trusted institution (compared to government, media, and NGOs), and also found that 86% of people expect CEOs...

LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our Growth Series — an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, the perspectives shared here will...