• Man and pregnant woman looking at a monitor

    Increasing Followers on Your LinkedIn Page: Tips and Tricks From LinkedIn Marketing Labs

    June 11, 2021

    The world of business is more interconnected than ever before, and LinkedIn is proud to play a part. With nearly 740 million members across 200+ countries, the platform has evolved to become more than just a portal for job seekers. Today, LinkedIn is the world’s largest professional network and an excellent destination for B2B marketing. The LinkedIn Page is...

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    How Johnson & Johnson Drives Massive Engagement on LinkedIn Live

    June 10, 2021

    A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One company in a unique position to help achieve this goal is New Brunswick, New Jersey-based Johnson & Johnson, the largest and most broadly based healthcare company in the world. Objective Johnson & Johnson has committed to...

  • Three women sitting at table in office collaborating on a project.

    Black-Owned Businesses Get Just 10% of Advertising Spending

    June 9, 2021

    The tumultuous events of the past year inspired a lot of deep soul-searching in C-suites across the country. In response to racial injustice and police brutality on Black communities, brands have instituted programs that aim to build Black and Brown representation at all levels in their companies. They have also begun to more closely scrutinize relationships...

  • A man sitting with his legs crossed on a cafe couch while working on the computer in his lap.

    Marketing’s Evolution: A Look at the Jobs and Training...

    June 8, 2021

    Editor’s note: This is the second in a series of four weekly blog posts that explores our new report, The Changing Marketing Jobs...

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    What’s Trending: Innovations in B2B Marketing

    June 7, 2021

    B2B marketing is having a moment. Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.” It started with the...

  • Illustration of man sitting at desk with cat sitting on desk next to laptop.

    How Thoughtworks Generated 20x More Leads Using LinkedIn’s ...

    June 4, 2021

    Headquartered in Chicago, Thoughtworks is a global software consultancy that helps organizations achieve digital fluency and solve...