• A man is standing by a window reading a book, looking away from camera.

    Marketing Book Worth a Look: Generation Brand, by Irina Soriano

    July 30, 2021

    The internet never forgets. It’s a reality of today’s world that many of us are still learning to grapple with. The permanence of content shared to the web compels digital marketers to be hyper-aware and vigilant about every message, image, and social post published online by their brands. In her new book, Irina Soriano asks an important question for the times:...

  • woman holding a disposable coffee cup, looking at laptop

    Most B2B Brands Aren’t Playing the Long Game. They Should Be. [Pocket Guide]

    July 29, 2021

    A recent headline offers a message today’s marketers are wise to take to heart: 95% of B2B buyers are not in the market for your products. This takeaway comes from a recent study carried out by Ehrenberg-Bass for the LinkedIn B2B Institute. The math isn’t all that complicated: Companies change providers of B2B services every five years or so; therefore, only 20%...

  • Group collaborating and laughing in front of a computer

    The Return to the Office for Marketers, as Illustrated by 17 GIFs

    July 28, 2021

    The door slowly swings open. You peer ahead at the unfamiliar landscape before you. With measured breaths and cautious movements, you inch forward, step by step. A wave of emotions overcomes you as you gaze out into this strange and foreign world. No, I’m not talking about Neil Armstrong’s first moments on the moon’s surface. I’m talking about the experience of...

  • Woman walking on busy city street

    What’s Trending: Shake Things Up

    July 27, 2021

    Anyone who sells or markets to business customers knows that it’s no longer business as usual. It can’t be, if we want to succeed. The...

  • How EY Canada Uses LinkedIn Stories to Tell Its Own Story...

    July 26, 2021

    EY provides audit, tax, business risk, technology and security risk services, and human capital services worldwide. Working across...

  • Woman working at a laptop lone in café

    How a Skills-Based Learning Model Could Revolutionize...

    July 23, 2021

    While it feels in many ways like the world has started to spin again, some of the changes and trends that the global pandemic helped...