• Portrait of a woman looking directly at the camera sitting in a library

    Marketing Book Worth a Look: ‘What’s Your Problem?,’ by Steve Goldhaber

    January 22, 2021

    What is the point of content marketing? It’s a question that could elicit all sorts of different answers from practitioners, but a fairly succinct and universally agreeable one would be this: solving problems. Content marketing itself exists as the solution to a problem (“How do we spread the word about our business and engage potential customers without relying...

  • The Case for Slowing Your ROI Measurement

    Making the Case for Slowing Your ROI Measurement

    January 21, 2021

    The ROI equation when you buy a candy bar is quite simple: return on your investment comes from the joy and contentment you feel upon unwrapping the candy and consuming its delicious, chocolatey goodness. But what if you try to measure the ROI of your purchase as you walk out of the store, while the bar is still sitting in your bag untouched? At that point,...

  • Woman at a desk with a laptop

    Innovation and Collaboration Fuel LinkedIn Marketing Partner Awards

    January 19, 2021

    One of the perks of working for LinkedIn Marketing Solutions is that we get a front row seat for all the cool, innovative stuff marketers are doing. We get to see them use this platform as a catalyst to inspire, engage, and move their audiences. This year — these unprecedented, turbulent, troubled, choose-your-cliche times — we saw marketers work even smarter,...

  • Man at an office with a face mask holding a phone in front of a laptop

    Making a Breakthrough B2B Brand

    January 19, 2021

    Editor’s note: This post was contributed by Josh McClauss, VP of Marketing at Metric Theory. It’s not a stretch to say that most B2B...

  • Jann Martin Schwarz and Dean Aragon

    Humanizing B2B Marketing

    January 15, 2021

    In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global...

  • Woman working from home, sitting on floor

    5 New Customer Engagement Strategies to Activate on...

    January 14, 2021

    In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more...