• A woman sitting in a chair inside a library with her headphones in while looking at her open laptop. Full bookshelves fill the background.

    Study: How Higher Education Marketing Campaigns Can Reach the Right Audience at the Right Time

    March 4, 2021

    As an Account Executive at LinkedIn, I’ve observed that both Higher Education and Media have a lot in common, as both are important ways that our society learns and grows. They also present consumers with a broad array of options of where they should invest their valuable time and money. With so many options across both Higher Education and Media, it is critical...

  • Sharing an update on our plans for IDFA

    March 4, 2021

    Maintaining trust continues to be a top priority for platforms and organizations. We’ve always led and made decisions grounded in our values, with transparency about how data is collected and used on our platform at the core of what we do. We’ve always kept ourselves to a higher standard by putting our members first. And we work hard daily to provide reliable...

  • A woman sitting in a chair at a desk in an office smiling directly in to the camera.

    Practical Ways Marketers Can Foster Diversity, Equity and Inclusion Every Day

    March 3, 2021

    As marketers, we recognize it’s no longer an option for brands to stay silent when it comes to the lack of diversity. Customers, investors, employees and other stakeholders are demanding that brands show up and demonstrate inclusion. While meaningful diversity starts at the top and is a long-term commitment, you can impact diversity today from wherever you sit....

  • Man looking at chart on white board

    How BambooHR Increased Cost-Per-Lead Efficiency by 40%

    March 2, 2021

    BambooHR aims to help small to medium-sized businesses focus on their most important asset: their people. Their software makes it easy...

  • Woman sitting at desk looking at laptop

    LinkedIn Marketing Labs: 4 Tips for Building a Full-Funnel ...

    March 1, 2021

    There are two essential components to a successful marketing strategy that must work together in order to build the largest and most...

  • A man is sitting in front of two computer screens and with a white board and window behind him.

    Are You Data Literate? The Fast Track (or Only Track) to...

    February 26, 2021

    Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. The phrase “data-driven marketing” has...