One of the largest, online universities in the country watched enrollment across its colleges nearly double over the past six years. Even as a pioneer in online education, the school needed to stay competitive through a savvy and integrated mix of brand-building, mid-funnel engagement, and lead generation. But it can be challenging for higher education marketers...

Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more important than it does right now. Growth over the next year will depend on inspiring those ready to do business – and inspiring as many of them as possible. Content is a proven vehicle for both engaging attention and building trust around...

A few years ago, Terminus noticed that more and more B2B companies wanted to incorporate LinkedIn ads as a core pillar of their account-based marketing strategy. Go-to-market teams wanted an easy, integrated way to engage their most important accounts on LinkedIn’s trusted, professional platform, so Terminus integrated with LinkedIn ads back in 2018 to meet this...