In July 2013, LinkedIn launched Sponsored Updates, a powerful content marketing solution designed to help companies reach the right professionals in the LinkedIn feed. Since the launch, we have seen company after company test out Sponsored Updates for their own marketing campaigns.

But how does a company really drive success with this product? And how are Sponsored Updates contributing to larger marketing objectives?

We wanted to shine a light on answers to these questions, and thus have pulled together a collection of stories spotlighting six companies who have achieved success with their Sponsored Update campaigns.

Download our free guide to learn:

  • How brands like Lenovo, HSBC, Skillsoft, Nissan and more are using Sponsored Updates to achieve marketing goals
  • Why content is key to success and the types of content that work best for these leading brands
  • What top marketing leaders think of LinkedIn and the impact Sponsored Updates is having on their marketing results
  • Tangible tips to help drive success with your next Sponsored Updates campaign

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