Introducing Your Guide to Using Sponsored Updates for Thought Leadership

Since launching the product in July 2013, we have gathered insights on what works and doesn’t work for marketers using Sponsored Updates, and have compiled those insights into a valuable new resource for you.

Introducing the LinkedIn Sponsored Updates Guide for Thought Leadership.

This guide was written for you, the content marketer who wants to learn how to use LinkedIn to build relationships with professionals through thought leadership content. Get ready to discover how Sponsored Updates can deliver your content directly to the exact professionals you need to reach, in a place where they’re already interacting with professional content.

Download our thought leadership eBook and learn:

  • Why social media fuels though leadership
  • How to establish though leadership with Sponsored Updates in four easy steps
  • The types of content that work best as Sponsored Updates on LinkedIn
  • Best practices for messaging, visuals and targeting for your Sponsored Updates campaigns
  • How to track and optimize the elements of your campaign for maximum effectiveness


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