Over the last decade, concerns around affordability and increased competition have made it increasingly challenging for marketers in higher education to convert prospects to enrolled students.
Yet, it’s estimated that in the next 3 years, 63% of all American jobs will require some sort of education beyond high school.
And the widespread adoption of social and digital media have opened up new opportunities for schools and potential students to engage around new educational programs.
Marketers can take advantage of these opportunities by developing relevant content strategies that engage prospects early in their decision journey.
Understand more by downloading our eBook and learning:
- How the higher education decision journey has changed in the digital age
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- How schools can better connect with prospects using relevant messages that resonate with their key motivations