In today’s digital age, content marketing provides the best strategy for financial services companies to truly attract, engage, and acquire consumers. And despite the inherent challenges due to regulations and compliance, many financial firms are leading the way with always-on content strategies that deliver results – including organizations such as Citi, BlackRock, American Express, and Visa.
We interviewed these marketing trailblazers and distilled their knowledge and experience into an easy-to-use guide for finance marketers.
As the first in our Sophisticated Finance Marketer Series, this eBook will help you understand broad strategies and tactical advice for transforming the way your organization interacts with customers.
Download the eBook and learn how to:
- Convince internal stakeholders of the need to get serious about social media and an always-on strategy
- Organize your team for content marketing success
- Source great content to fill an always-on editorial calendar
- Empower your employees to amplify your content and your brand
- Measure and optimize your content marketing for continued success