How marketers are adapting to a changing world

Rethinking the B2B Buyer's Journey

Technology is transforming the B2B buyer’s journey. The new “Rethink the B2B Buyer’s Journey” ebook, based on extensive LinkedIn research, reveals how marketers can leverage the latest technological advances by rethinking the buying team, content marketing, and sales and marketing alignment.

Download “Rethink the B2B Buyer’s Journey” ebook today to discover:

  • Why marketers should prioritize delivering helpful content for their prospects.
  • Why marketers must reach the entire buying team, not just the key decision maker.
  • Why marketers must deliver a full range of content, from product demos to case studies to thought leadership.
  • Why social media is critical in all five phases of the buying process, from awareness to implementation.
  • Why lead nurturing and technology are crucial for sales and marketing alignment.

Download the ebook now.

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