Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix for your brand will you be able to cook up something good that brings people in and keeps them coming back.
Choosing which ingredients go into your content marketing calls for a look at your overall strategy. Taking a high-level overview can help you identify any gaps in your brand’s influence and create the thought leadership you need to go from line cook to head chef.
To help you establish the right recipe, get a taste of three different types of thought leadership in the infographic below. Depending on your company’s size, industry, and business objectives, you might create content assets that display:
- Industry thought leadership, including perspective on news and trends
- Organizational thought leadership, embodied in the vision and ethos of your company
- Product thought leadership, focused on being the best solution for your customers
All companies share the need to build brand trust and credibility, but recipes for effective thought leadership vary. Striking the right thought leadership mix with your content marketing can allow you to influence people in evaluation or buying mode, helping ensure you are Zagat-rated in your industry.
For more tips on gathering the right ingredients for a world-class thought leadership strategy on LinkedIn, download our popular all-encompassing playbook, The Sophisticated Marketer’s Guide to Thought Leadership.