UQ Business School
Case Study

UQ Business School embarked on a campaign to deepen engagement with business professionals and reinforce their position as a thought leader. The pinnacle of this campaign was an event called NEXT? The Future of Business Q&A which proudly featured Sir Richard Branson.

"LinkedIn was integral to our campaign to target exactly the right audience in an entertaining and engaging way.”

Professor Andrew Griffiths, Dean of UQ Business School

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