GE demonstrates expertise in energy and health to professionals and policymakers with LinkedIn.
“We’ve been excited to see how much engagement we’ve experienced throughout our LinkedIn programs. The company achieved an average interaction rate of 5.75% for its Content Ads, generating over 1,300 unique content downloads. Sponsored InMails achieved open rates of up to 13%, creating deep engagement with policymakers and industry peers.”
— Paul Marcum, Director of Global Digital Marketing and Programing, GE