- Co-develop and premiere exclusive LinkedIn data, equipping business decision makers with the intelligence they need to strategize, staff, and support their teams with the right technology and infrastructure.
- Integrate HP's leadership and messaging in a co-marketing campaign across a custom research report, organic editorial content, and amplified media powered by LinkedIn's targeting capabilities.
- 22% increase in brand differentiation
- 18% increase in ad content stopping power
- 5 of 6 custom creatives outperformed HP's ad unit in brand differentiation
- 82% of respondents found the custom creative to drive memorability (+6% against a strong baseline norm)
Sources: Kantar Context Labs Custom Study 2024; LinkedIn Internal Data 2024
