6.3M Impressions | 226% Increase in Qualified Leads | $122 CPL | 40% Decrease in CPL | 14% Increase in Demo Requests

Jasper is the world's leading AI content automation platform for marketing, purpose-built to help teams accelerate content production, maintain brand consistency, and scale campaigns across channels. By combining deep brand context, workflow automation, and multi-channel scalability in one solution, Jasper transforms how marketing teams work—powering high-performing content at scale across campaign planning, personalization, localization, and compliance.

Headquarters: San Francisco, US | No. of Employees: 201-500 | Industry: AI - MarTech

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Challenge

In June 2025, Jasper launched a major rebrand introducing a multi‑agent platform designed to transform how marketers work. For Jasper’s VP of Revenue Marketing, Tom Newton, the goal was clear: prove the rebrand could deliver measurable long‑term growth, not just buzz.

Achieving this growth required shifting the majority of LinkedIn investment from lead‑generation campaigns to a full‑funnel strategy that drove awareness, consideration, and conversion.

Solution

LinkedIn Strategic Partnership

Jasper’s rebrand was powered by a strategic partnership with LinkedIn, enabling Jasper to shape perception among marketing decision-makers in a trusted environment, accelerate growth, and deliver measurable outcomes, including a 226% increase in Qualified Leads.

A significant investment supported the full-funnel strategy: 40% focused on brand awareness, 30% on consideration, and 30% on lead generation, creating incremental opportunities throughout the customer journey.

Jasper targeted strategic accounts across enterprise and mid‑market segments in the US, UK, and Canada with ad formats including In-Feed Video Ads, CTV Ads, Thought Leader Ads, Carousel Ads, Image Ads, and Document Ads.

Tom Newton

VP of Revenue Marketing
Jasper

Engage Audiences

In-Feed Video Ads & CTV Ads

Jasper’s rebrand came to life through powerful videos that showcased its ability to create personalized content at scale through AI.

The campaign targeted marketing decision makers with In-Feed Video Ads and expanded their reach through CTV Ads.

Drive Influence

Thought Leader Ads

Jasper built credibility by amplifying its leadership's perspectives with Thought Leader Ads, positioning Jasper as an influential voice in AI.

CMO Loreal Lynch introduced Jasper’s new multi-agent platform and reframed marketing realities, positioning Jasper as a catalyst for innovation.

CEO Timothy Young delivered strategic insights on AI fundamentals and agent-driven workflows, elevating Jasper’s AI influence.

Build Trust

Image Ads & Carousel Ads

Building on the credibility established through Thought Leader Ads, Image Ads showcased Jasper’s partnerships with 20% of Fortune 500 companies.

Carousel Ads strengthened trust by transparently showing how Jasper’s AI context layer creates relevant content using marketing, brand, audience, and company intelligence.

Advance Performance

Document Ads

Jasper strengthened its full-funnel strategy on LinkedIn by creating a practical guide for AI-driven search optimization and an ebook on building a scalable content pipeline with AI.

LinkedIn’s precision targeting and Document Ads enabled Jasper to convert engaged marketing decision-makers into Qualified Leads, and advanced pipeline performance.

Results

Jasper’s LinkedIn-powered rebrand drove measurable results by engaging marketing decision makers at every stage of the customer journey. The full-funnel strategy shaped perception through brand storytelling, nurtured interest with targeted content, and converted demand by clearly demonstrating Jasper’s value in accelerating marketing with AI. Jasper achieved a 226% increase in Qualified Leads, reduced Cost Per Lead by 40%, and boosted Demo Requests by 14%.

6.3M Impressions | 226% Increase in Qualified Leads | $122 CPL | 40% Decrease in CPL | 14% Increase in Demo Requests

“Building a world-class marketing engine at Jasper is more than a goal. Because we market to marketers, our team carries the conviction to set the standard with our own marketing strategy so customers could trust our domain expertise. This case study validates that commitment, not just in how we talk about transformation, but in how we show up and engage with our audience and customers.”

Noah Jeong

Director, Demand Generation & ABM
Jasper
“When I joined Jasper, I saw a lot of opportunity for improvement on the LinkedIn ad strategy. Leveraging LinkedIn during Jasper's rebrand allowed our team to effectively build awareness and trust by delivering engaging messaging to our target audiences across the funnel, highlighting the value that Jasper can provide to marketing teams. The results speak for themselves, helping drive significant impact on our pipeline.”

Kyle Taylor

Performance Marketing Manager
Jasper

How Jasper’s Full-Funnel Rebrand Drove 226% More Qualified Leads

Solution