Meero's network of more than 60,000 photographers and videographers matches companies' creative visions with the talent required to bring them to life. The platform's understanding of each client's creative needs is key to its offer, enabling it to adapt algorithms and guidelines to help its members create the right images, on-demand. On LinkedIn, Meero was able to showcase this understanding through sector-specific content delivered to the most relevant prospect business.

The Challenge

•  Support Meero's expansion in the growth markets; the US, Brazil, India and EMEA.
•  Demonstrate understanding of creative needs for different sectors: food, real estate, ecommerce, travel and events photography.
•  Target the ideal client companies identified in Meero's growth strategy.
•  Drive clicks and leads

The Solution

•  Message Ads from Meero's sector experts.
•  Supporting Sponsored Content promoting eBook guide to real estate photography and portfolio of food photography.
•  Integrated LinkedIn Lead Gen Forms.
•  Account-Based-Marketing of creative and product decision makers at key prospect companies.

Why LinkedIn?

•  Proven platform for reaching B2B decision makers.
•  Targeting and data to support Account-Based-Marketing (ABM) strategy.
•  Personalised outreach through Message Ads

Results

•  2.5% click-to-open rate.
•  64% open rate for Messafe Ads.
•  Positive ROI through opportunities generated.