SAS generates $2.54m in sales pipeline by partnering with LinkedIn Marketing Solutions

SAS is a leader in analytics. They provide a range of innovative analytics, business intelligence and data management to aid data-driven decision-making.

Industry: Technology

Location: North Carolina, USA

Number of employees: 10 - 20K

View company page

SAS wanted to make its presence felt in the diverse, high potential ASEAN market.

Diversity was a big challenge as their digital campaigns were deployed in silos for Singapore, Thailand, Malaysia, Philippines, Indonesia & Vietnam.

Optimizing marketing impact, maintaining consistent geo-activation and tracking campaign results was quite tough.

A focused and cohesive digital campaign with the assistance of LinkedIn and i Prospect helped SAS create and promote engaging content.

SAS was able to build brand awareness, which helped during the buying season. It leveraged engaging digital assets like Carousel Ads and Sponsored Video.

To take a full-funnel approach, Lead Generation forms played an integral part in the campaign’s success across ASEAN countries.

Targeting IT decision makers became easier with InMails, keeping them informed about the upcoming events and webinar series.

This cohesive approach generated leads for the SAS sales team, with a gestation period of merely 3 days.

“Using LinkedIn’s strong member base and advertising tools, we reached out to top of the funnel prospects to achieve marketing goals.”

Wendy Tey
Marketing Director, ASEAN, SAS