ServiceNow, an enterprise work automation company, was having difficulty reaching the right audience. They needed to generate higher-quality leads.
To support their account-based marketing strategy, ServiceNow utilized LinkedIn’s robust targeting capabilities to deliver content, including Lead Gen Forms, to key decision makers.
Targeting data showed they were reaching and engaging decision makers, including a nearly 100% increase in form-fills. ServiceNow then tripled their LinkedIn budget from the previous year.
Customer Acquisition and Personalization