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Listen to results from LinkedIn’s research into the technology buying process and uncover how marketers can appeal to prospects in today’s rapidly changing marketplace.

Get insights into how technology buyers consume content and who influences their decisions. Some findings include:

  • Tech buyers share content 1.25x more than standard internet users
  • 2-4 pieces of content are consumed at each stage of the purchase journey
  • 8 in 10 buyers look outside the buying committee for opinions

Presented by Kelly Kyer, LinkedIn’s Global Technology Marketing Lead, we’ll explore how vendor selections are made, persona-based content strategies, effective audience targeting and best practices that tech companies have used.

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Kelly Kyer
Global Director,
Technology Vertical Marketing,
LinkedIn Marketing Solutions