More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers, and work smarter. For the first time in the history of media, you can reach the world’s professionals—all in one place. Learn from the B2B marketing experts in the industry on how to unlock the power of B2B marketing on LinkedIn. LinkedIn's high-quality data lets you target professional audiences with greater precision and scale than ever before.
- Rich Demographic Data - Filter by Job Function, Seniority, Company Name, Geography, Industry, and more.
- Interest-based filtering - Target members by the LinkedIn Groups they belong to, their field of study, the skills they self identify, and more
- Persona Targeting - Reach key segments like Job Searchers, Opinion Leaders, Business Travelers, and more based on member profile data and behavior.
- Your own audience data - Match your target account list against the 8M+ Company Pages on LinkedIn to achieve your account based marketing goals
Learn how to leverage LinkedIn's marketing solutions for all of your B2B marketing goals - content marketing campaigns, native advertising, sales lead generation, brand awareness, and beyond.
Get the exclusive Sophisticated B2B Marketing Guide today - and we’ll throw in $50 in free advertising to help you get started with your marketing campaigns!