In this course, EverString's Content Marketing Senior Director, Dayna Rothman, explains fundamental content marketing concepts and benefits. It explores how to craft a content marketing strategy in organisations of all sizes.

This two-hour course will cover how to:

  • Write, edit and design content to tell the story of your brand with content marketing
  • Develop a content plan and editorial calendar
  • Create messaging for different personas and develop a brand voice that breaks through to buyers
  • Promote content on various channels and track performance

The course is free to access till 30 September, 2016.

Start watching the course now.

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Dayna Rothman
Senior Director of Brand, Content and Demand Generation, EverString

 

Dayna Rothman is Senior Director of Brand, Content, and Demand Generation at EverString, the fastest growing predictive marketing software company. Prior to EverString Dayna led content marketing at Marketo. She is the author of "Lead Generation for Dummies" and numerous Lynda.com/LinkedIn courses.