Some LinkedIn Marketing Solutions products are available on the self-service Campaign Manager platform:

• Text Ads
• Sponsored Content

To start running self-service campaigns, sign in to Campaign Manager. All you need is a LinkedIn account.

Other products and features are only available through a dedicated Marketing Solutions account team:

• Sponsored InMail
• Display Ads
• Account Targeting
• Managed Sponsored Content campaigns

If you're interested in full-service campaigns for your clients, contact Sales today.

LinkedIn is the definitive professional publishing platform, where members​ c​ome to learn, share, and get inspired. This presents a unique opportunity for brands: they can engage with the world’s professionals in one place and in a very meaningful way — by sharing valuable content.

On LinkedIn, brands can market to who matters the most to them. With accurate targeting data from the world’s largest audience of active, influential professionals, LinkedIn help brands reach and influence more of the right people.

These targeting options are available on all Marketing Solutions products:

• Location (required)
• Company Name (current employer listed on member's profile)
• Company Industry
• Company Size
• Job Title
• Job Function
• Job Seniority
• Member Skills
• Member Schools
• Degrees
• Fields of Study
• Member Groups - up to 100 active groups
• Member Gender
• Member Age

A maximum of 100 selections are permitted per targeting option. To expand the reach of your campaign, enable Audience Expansion.

Account Targeting (which is only available through a LinkedIn account team) lets advertisers run account-based marketing campaigns to specific lists of up to 30,000 companies on LinkedIn.

For managed campaigns sold through a Marketing Solutions representative, ads are priced using pay-per-click (CPC) or pay-per-1,000 impressions (CPM).

• Advertisers can choose the pricing methodology that best aligns with their campaign goals.

LinkedIn's self-service advertising platform (Campaign Manager) allows you to set your own budget for campaigns.

You control your campaign's cost in two ways:

• Setting budgets (the maximum total amount you want to spend per day).
• Setting bids (the maximum amount you want to pay for each click or every 1,000 impressions). There are two bidding options:
  • Pay-per-click (CPC): You specify the maximum amount you're willing to pay per click (example: $3.00 per click) and set a daily budget to identify the most that you're willing to spend each day.
  • Pay-per-1,000 impressions (CPM): You specify a set cost for each 1,000 times your ad is shown, no matter how many clicks you receive. This is a good option if you care more about the number of times your ad is shown than the number of clicks.

With both options, Campaign Manager shows you a suggested bid range which represents an estimate of the current competing bids by other advertisers who are targeting the same audience.

In general, the higher you bid in this range, the more likely you are to receive clicks and impressions.

Note: Since you're competing with other advertisers for clicks and impressions, there isn't a set cost for an ad campaign. It's auction-based and not guaranteed inventory.

• Learn more about LinkedIn self-service ad pricing
• Learn more about billing options

You can find our Media Kit, Agency Playbook, Sophisticated Marketer’s Guide, and other materials on our Resources page.

For marketing success stories, check out our Case Studies page.

For help running self-service campaigns, visit our Help Center.

For help with managed campaigns, contact Sales.