Targeting Your Advertising Campaign

Just as important as creating your ad is identifying the right target audience. Choose a location for your campaign by continent, country, state, or metro area. Over time, you'll want to test different target audiences for your ads to improve your performance and meet your goals. With your target audience finely tuned, you can achieve the right mix of volume and audience specificity so your ads are reaching enough of just the right people who will find them interesting and engaging.