DXC Cracks the Code on Account-Based Marketing

Taking an account-based approach to engaging with today’s complex set of business decision makers is a critical way for technology marketers to drive revenue, increase lead volume, and support key customers. In fact, there can be up to 17+ stakeholders involved in purchasing technology solutions, which means that marketing and sales must closely align to effectively influence the modern buying committee.

Our latest case study, Cracking the Code on Account-Based Marketing, explores how DXC Technology leveraged LinkedIn Account Targeting to drive a sophisticated Account-Based Marketing (ABM) program, and:

Set clear and defined goals for ABM success
Assign “pursuit teams” to focus on creating personalized content for key accounts
Deploy highly targeted, above-benchmark campaigns on LinkedIn
Measure and optimize performance to drive even greater results

Download Cracking the Code on Account-Based Marketing to go in-depth and discover the tools and strategies for marketers to tap into key accounts and drive lasting business impact on LinkedIn.

Download the Case Study

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