Sophisticated investors are deemed to have sufficient investing experience and knowledge to weigh up the risks and merits of an investment opportunity. Asset management marketers need to create and deliver powerful, persuasive messaging that stands out when a wealth of content already exists in the marketplace.
Our latest case study The Power of Influence highlights how BlackRock succeeded in developing and delivering an intelligent, highly targeted marketing strategy which pushed content marketing boundaries.
Through the partnership with LinkedIn Marketing Solutions: Financial Services, BlackRock created a platform for content distribution and engagement with unique customer journeys that allowed it to:
- Deepen brand awareness
- Interact more closely with clients
- Influence client consideration and engagement levels
LinkedIn’s platform and bespoke solutions enabled BlackRock to target a distinct and niche audience willing to receive insightful thought leadership content. The ability to share specific, relevant content in a short timeframe helped BlackRock achieve:
- 222k followers
- 4 x industry benchmark for engagement rates
- 1.25x in added value earned inventory
Download The Power of Influence now to find out more about how LinkedIn Marketing Solutions: Financial Services can help your organization rethink its customer journeys.