Watch our Past Webinars

Beginner's Guide to Marketing
on LinkedIn

Getting started on LinkedIn is easy. During this hour, we'll explore the ingredients to successful marketing on LinkedIn for mid-sized to enterprise businesses.
Topics include: Tapping into the members' mindset on LinkedIn and what motivates them during the buyer's journey, reaching your target audience with authenticity and relevancy.

Tactical Plan to Content Marketing
on LinkedIn Asia Pacific

80% of B2B leads come from LinkedIn. Are you missing out on the opportunity to get your brand in front of the 400+ million professionals waiting to consume your content? To help you get started with your 2016 planning, we’ve put together a quick, tactical plan for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, and LinkedIn Sponsored Updates.

Deep Dive into
Sponsored InMail

Sponsored InMail is the most direct way to engage your prospects on LinkedIn. And, new real-time delivery means you can now reach members when they’re most receptive to your message—when they’re already active and engaged on the platform. Discover a new way to increase the effectiveness of your email marketing efforts and drive timely leads for events, webinars, content distribution, special offers, and more.

Best Practices with Content Marketing
for Engaging Professionals

Whether you are just getting started on LinkedIn,
or looking to turbocharge your company's presence
on the platform, you won’t want to miss
this Webinar on Best Practice Content Marketing on LinkedIn. Watch this webinar to learn
targeting best practices,
get the most out of your content,
and map content to the buyer's journey.

Optimise Content on LinkedIn

With buyers consuming 10 pieces of content
before making a purchase decision,
engaging your target audience early and often is vital
to influencing their purchase.

Learn how marketers are increasingly
using Sponsored Updates to cut through the clutter
and reach professionals directly
in their LinkedIn newsfeed.

Extending Brand Content Across LinkedIn

Targeting professionals in their native environment on LinkedIn is an easy way to ensure your brand's message is seen. In this recording, we'll cover two techniques on LinkedIn that should be included in your next campaign. During the 45-minute session, you will discover how pairing feed-based Sponsored Updates with inbox-based Sponsored InMail can help achieve marketing goals. It also discusses best practices in targeting, bidding, and frequency and the speakers will share recent success stories.

Crash Course to Content Marketing

In this 60 minute webcast recording, Jason Miller, Head of Content Marketing at LinkedIn Marketing Solutions, shares how to produce personalised and targeted content to fuel demand. Learn how to increase brand awareness and boost engagement across a variety of platforms including influencer content, video, blogging and email marketing.

How Content Meets Business Objectives at Bupa

Developing content that influences your audience is no easy feat when you need to produce results for business stakeholders. Get ready to peek behind the logo and see how a leading B2C brand makes the magic happen. Learn how it's building trust and changing people's understanding, linking performance and metrics, and communicating content metrics.