What is LinkedIn Conversion Tracking?
LinkedIn Conversion Tracking allows you to easily measure and optimize the business impact of your LinkedIn ads. This feature is currently only available for Sponsored Updates and Text Ads users. However, we're offering you the opportunity to be one of the first to try out this feature on your Sponsored InMail campaigns.
With Conversion Tracking you can:
- See how many leads you're getting from your campaigns
- Understand your advertising ROI
- Optimize for results that matter
How will the program work?
As part of the early access pilot, you'll receive access to LinkedIn Conversion Tracking on your Sponsored InMail account(s). This will allow you to track conversions like you may currently be doing for Sponsored Content or Text Ads. If you're not currently leveraging Conversion Tracking, don't worry! We have get-started guides to help you quickly get up to speed.
What's next?
- To request early access, please complete the form on this page.
- We will need information about your advertising account, so we can grant that specific account access to the feature. To get your account link visit http://www.linkedin.com/ads and click into the account(s) you'd like to use or create a new account. Once the account is created, copy the link from your browser (for example: linkedin.com/ad/accounts/500123456).
- Your request for access will be processed within 7 business days and you will receive an email with resources to help you get started.
- As part of the early access program, we'd love to get your feedback in the form of a survey or a short interview with our product team.
Thank you for being a valued customer. We look forward to working with you!