Five Key Insights
Economic development marketers need to drive new leads, and finding and converting the right business decision-makers has never been more difficult.
Legacy advertising efforts are costly and difficult. Events and relationship-based meetings are excellent, but don’t easily scale. And while traditional media has its place, much of the spend is wasted without effective digital targeting.
Sponsored Content on LinkedIn solves for many of these issues, while helping EDOs across the country directly target and connect with the business decision-makers that matter.
Download our EDO’s on LinkedIn white paper for the five key insights that our most successful EDO marketers are thinking about as they plan their 2017 campaigns and learn about:
- Delivering Relevance at Scale
- Recruiting Millennials
- Mobile-First
- Using Content to Build Relationships
- Addressing International Audiences at Scale
Download EDO’s on LinkedIn now to find out more about how LinkedIn Marketing Solutions can help your organization rethink your acquisition and conversion campaigns.