Millennials and Gen Xers making technology decisions for their businesses have more in common than you think.
New LinkedIn research reveals surprising generational alignment among today’s technology buying committee — as younger Millennials, older Millennials, and Gen X professionals hold increasingly influential roles along the path to purchase.
Our global survey of 5,470 budget holders, decision makers, influencers, and implementers illustrates how technology fosters a common language that spans generations.
What does this mean for technology marketers? Download the eBook to explore:
- Why today’s buying committee is expanding and which functions oversee important technology purchase decisions
- How younger and older Millennials are owning new roles as contributing members of the technology buying committee
- Why gating content continues to be a challenge with decision-makers
- What resources Millennials and Gen Xers consume along each stage of the purchase path