Optimize. Iterate. See ROI.

A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, call-to-action buttons, and more. Oftentimes, tests reveal that the smallest tweaks can make the greatest performance impact.

The more you A/B test, the more relevant your content will become to your prospects and customers. To get your wheels turning, we’ve compiled 5 real tests we’ve run on the LinkedIn Marketing Solutions team and the results.

Download our ideas from the vault to uncover:

  • Testing principles and our top tips
  • A crash course in using LinkedIn Direct Sponsored Content
  • 5 tests we've run at LinkedIn and the results
  • Testing ideas we’re keen to try next

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