A new ROI Calculator and Scorecard

Understanding the impact of your marketing campaigns is more important than ever. Prove the return on your marketing investment in terms your executive team can appreciate with our easy-to-use ROI Toolkit. The Toolkit puts the focus on key metrics that influence sales pipeline and revenue, like cost per SQL (sales qualified lead) and revenue generated.

Use the Calculator to:

•  Project ROI for your LinkedIn Sponsored Content and Sponsored InMail campaigns
•  Report on campaign performance during and after
•  Focus on the metrics that will matter most to improve sales outcomes 

Use the Scorecard to:

•  Assess your level of sophistication and identify opportunities to improve
•  Read through each “sophistication metric” and select Y/N depending on whether you currently track these metrics in your campaigns.

We’ve also included a one-sheet with simple instructions and a list of metrics you’ll need to know.