When budgets are tight and teams are lean, understanding the impact of your marketing campaigns is more important than ever.
Generating leads is no longer enough. You need to prove contribution to pipeline and revenue. The leaders of the pack are going ‘beyond the click’ by implementing attribution and measurement techniques to show quality, not the quantity of leads.
It's time to solve for marketing ROI.
Download Solving for Marketing ROI to learn:
- How to define ROI
- The metrics needs to solve for ROI
- How the best marketers are optimizing for conversions over clicks
- How the LinkedIn marketing team measures beyond the click
- How to measure impact on LinkedIn
Plus, we’ll leave you with a checklist of ROI best practices to keep handy.