The future for online education is bright. Online enrollment continues to outpace overall higher education growth, but competition is increasing from both traditional and proprietary schools.
As a result, higher ed marketers need to be laser focused on driving quality leads that convert, improving awareness, and differentiating programs from competitors.
Download our eBook to learn how you, as a marketer of online programs, can realize the benefits of a strong social media presence on LinkedIn. Read our Online Schools Playbook to discover how to:
- Drive quality leads in a premium environment on LinkedIn
- Align your advertising creative to an aspirational mindset to benefit from LinkedIn’s professional context
- Leverage new products on LinkedIn to lower cost per lead and cost per enrollment
- Measure what matters to prove the ROI of your advertising efforts