Maintain 4 ad variations per campaign
LinkedIn’s newsfeed only allows a member to see one Sponsored Content ad per 48 hour window, but up to 4 ads from the same campaign per 48 hour window.  By including 4 ad variations per campaign, you should expect impressions to increase 50%. Make sure to set your campaign settings to “rotate variations evenly” to truly A/B test which ad creative is performing best.

Monitor your content and post often
If your organic company posts are performing well, that’s a signal you may want to sponsor them to expose them to a larger audience.  Also, look at the posts that have been running for the last month. If any are getting above 0.2% CTRs, that’s a strong indicator of success.

Run multiple LinkedIn ad formats.
Customers have seen significant campaign improvement when using multiple LinkedIn ad formats ad once.  When using Sponsored Content and Text Ads simultaneously, customer results have shown a 78% improvement in CPM and 11% more efficient CPC on the days when the both ad types were running versus a single ad type. Sponsored Updates CTR improved 50% when accompanied by Text Ads.