Targeting Pro-Tips for Sponsored Content
Here are some additional targeting best practices to take your Sponsored Content campaign to the next level.
With LinkedIn, you’re targeting an audience in a professional context so you can interact with your ideal prospects in a meaningful way. Sharing content makes them want to engage with your company, and LinkedIn’s authentic first-party data makes it easy for you to segment and reach your audience.
Leverage exclusions to ensure you’re targeting the right audience. If you know there are specific audiences or companies that wouldn’t engage with your ad (e.g., your competitors), exclude them.
We recommend using seniority instead of age in your targeting, as age targeting can reduce your audience size over 50%.
Turn on Audience Expansion. This feature will increase the reach of your campaign by showing your Text Ads to audiences with similar attributes to your target audience.
Additional Sponsored Content Resources
Learn more about Sponsored Content ad specifications here.