Use conversion tracking
LinkedIn conversion tracking is a measurement tool that lets you measure exactly how many leads, content downloads, signups, or purchases you’re getting as a result of your LinkedIn ads.  This feature also gives you insight into the types of professionals who convert. Learn more

*Note: If your objective is to drive traffic to your website, we recommend using conversion tracking.  If your objective is to generate leads, we recommend using Lead Gen Forms

A/B test your creative with Direct Sponsored Content
Direct Sponsored Content is a Sponsored Update that does not appear on the Company Page. It allows your company to personalize, test, and improve your company's messages to increase the performance of your content for a targeted audience without cluttering the Company Page. A/B testing of creative allows you to figure out which visuals get your audience to click and engage with your company. Learn more about Direct Sponsored Content here.