Optimize your landing page for mobile
More than 50% of LinkedIn engagement comes from mobile, so if your landing page isn’t easy to navigate on the small screen, you risk alienating a huge percentage of your audience. Focus on responsive design, font legibility, and user experience when creating your landing page.

Optimize your bidding strategy  
Shift budget away from low-performing ads and increase your daily budget for ads that have higher engagement rates.  

Run multiple LinkedIn ad formats
A recent study of 75 LinkedIn advertisers over a six-month period revealed an incredible lift in campaign metrics when users added LinkedIn Sponsored Content to their Sponsored InMail campaigns. Sponsored InMail campaigns that added LinkedIn Sponsored Content to run concurrently for a minimum of two weeks saw up to a 43% lift in LinkedIn Sponsored Content CTRs and up to a 40% increase in engagement relative to LinkedIn benchmarks.