Targeting Pro-Tips for Text Ads
Here are some additional targeting best practices to take your Text Ads campaign to the next level.
With LinkedIn, you’re targeting an audience in a professional context so you can interact with your ideal prospects in a meaningful way: by sharing content that makes them want to engage with your company. It’s easy for you to segment and reach your audience because of LinkedIn’s authentic first-party data.
Leverage exclusions to ensure you’re targeting the right audience. If you know there are specific audiences or companies that wouldn’t engage with your ad, leverage exclusions in your targeting. For example, you can exclude competitors, to make sure you’re getting the most out of your marketing dollars.
Use seniority instead of age in your targeting, as age targeting can reduce your audience size over 50%.
Turn on Audience Expansion. Increase the reach of your campaign by showing your Text Ads to audiences with attributes similar to your target audience.
Additional Text Ads Resources
Learn more about Text Ad specifications here.